Search Engine Optimisation Training

Course review:

Search Engine Optimisation training is designed for web developers and marketers who aim to have higher ranking and visibility in the search engine results. In this course, students will have a thorough understanding on the importance of Pagerank, and at the end, apply it on their own websites and web pages.

Overview of Search Engine Optimization & Marketing:
• Definition of SEO & SEM
• SEO vs. SEM
• Search Engine Market Share
• Search Engine Bots & Algorithms
• PageRank Explained
• Anatomy of Search Engine Results
Search Engine Optimization (SEO)
• Key Factors that Determine Search Engine Ranking
• Keyword Research
• Page Targeting
• Copy Writing
• Code and Structure
• Link Popularity & Link Building
• White Hat vs. Black Hat
• Ongoing Efforts
• Measuring Results
Search Engine Marketing/Paid Search (SEM)
• Budget Considerations
• Landing Pages
• Keyword Research
• Search vs. Content
• Campaign Setup
• Creating Listings
• Placing Bids
• Understanding Reports
• Calculating Return on Investment (ROI)
• Ongoing PPC Management
• What to Avoid