Search Engine Optimizations

bigrockdesigns
In Belfast City (Northern Ireland)

Price on request
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Important information

Typology Course
Start Belfast city (Northern Ireland)
  • Course
  • Belfast city (Northern Ireland)
Description


Suitable for: This course is ideal for the intermediate learner who wished to develop their skills to a new level using CSS, accessibility tools and much more

Important information
Venues

Where and when

Starts Location
On request
Belfast City
20 Adelaide Street, BT2 8GB, County Antrim, Northern Ireland
Starts On request
Location
Belfast City
20 Adelaide Street, BT2 8GB, County Antrim, Northern Ireland

Course programme

Thinking of creating a web site; this bigrockdesigns course is ideal for anyone who wants to get their site noticed. We will explain the essential tips on how to appear at the top of search results in Yahoo, Google, and other popular search engines. From purchasing placement to optimising keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site. We demonstrate how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site.

Course Outline 1. Introduction
  • What is Search Engine Optimizations?
  • What is Search Engine Marketing?
  • Target audience, goals, and skills required
  • Patience is a keyword to SEO success
2. Black Hat SEO/White Hat SEO
  • What is white hat SEO?
  • What is black hat SEO?
3. The Search Magician's Three Linking Rings
  • Searchers, search engines, and web sites
  • What kind of web theme are you?
4. The First Linking Ring: Know Your Searchers
  • Get inside the mind of the searcher
  • Secret searcher agent mind reading gizmo!
  • How searchers search (from broad to targeted)
  • The search needs of the searcher
  • See your site through your searcher's eyes
  • Searchers are not experts
  • Summary
5. The Second Linking Ring:
  • Know the Search Engines & Directories
  • Quick overview: how search engines crawl, index, and rank pages
  • Directory landscape
  • Search engine landscape
  • No search engine is an island
  • An SEO perspective of the major search engines and directories
  • Searching locally
  • Searching from mobile devices
6. SEO Tools: Browser Bars
  • Browser search tool bars
  • Google's search tool bar and page rank
7. SEO Tools:
  • Keyword Research/Project Management
  • Google's suggest, term tool, and AdWord's keyword tools
  • Keyword Tracker and Keyword Discovery
  • Yahoo's keyword selector and view bids tools
  • Reference and organization tools
  • SEO project management tools
8. SEO Tools: Links, KDA, and Rank Checkers
  • MarketLeap's tools
  • Enquiro's search engine intelligence tools
  • Bruce Clay's SEO toolset part 1
  • Bruce Clay's SEO toolset part 2
  • We build pages' neat-o back link checker tool
9. SEO Tools: Code Checkers, & Web Site Analytics
  • WC3 HTML code validation tool
  • Web site analytics tools
10. Keywords: The Golden Key to Outstanding SEO
  • Keyword research
  • Types of keywords
  • Stop words
  • Keywords' best friends are landing pages
  • Keywords and the long tail principle
  • Keyword competitive intelligence
  • Copyrighted material and cyber-plagiarism
11. Creating Search Friendly Web Sites
  • Putting it all together!
  • A trip to Los Angeles with web searchers, John and Julie
12. Before We Begin: Site Setup the Wrong Way
  • How not to set up a search friendly site
  • Spiders can't click, they're blind too!
  • Text! Text! Did I mention text?
13. SEO Hands-On:
  • Site Setup in a Search Friendly Way
  • Introducing Dreamweaver
  • Picking search friendly domain names
  • Dreamweaver setup
  • Search-friendly page titles
  • Search-friendly meta keywords and descriptions
  • Search-friendly body text
  • Search-friendly headings and specialized text
  • Search-friendly images
  • Search-friendly internal links
  • Search-friendly navigation
  • Search-friendly resources and site map page
  • Search-friendly landing pages
  • HTML code validation / KDA check
  • Summary
14. Optimised Web Pages:
  • Submitting and Monitoring Page Rank
  • Track and log submissions ahead of time
  • Using site operator to check for indexing
  • Submitting to search engines
  • Submitting to directories
  • Monitoring page the hard and easy way
15. Santa Monica Carousel Fan Web Site
  • How is it ranking in the SERPs?
16. Link Building: The Company You Keep
  • It's not who you know, it's who recommends you!
  • Hubs and authorities
  • Keyword rich anchor text is key
  • How to request inbound links
  • Add URL trick
17. Top Ten SEO Lists
  • Top ten SEO tips, tools, mentors, and resource lists!
18. Summary

who should do this course This course is ideal for the intermediate learner who wished to develop their skills to a new level using CSS, accessibility tools and much more

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