This practical course helps you to look at your presentation through the eyes of your buyer, match your style to their needs, and deliver with real impact. You will benefit from expert feedback on your individual approach and pointers on how to improve Course Outline: What makes a truly professional sales person? Revisiting the vital aspects of the sales process Identifying decision makers and how best to approach them Getting the right information to seek out areas of improvement The matching process - understanding what customers buy How best to present your goods or services in a manner that will show benefits How to make professional business presentations Buying signals and closing the sale Identifying true and false objections and overcoming them Matching selling styles to buyer behaviour Buyers likes and dislikes through the eyes of the buyer Proven ways to increase your success at making telephone appointments Putting into practice a modern consultative approach to the sales process Delegates will deliver short presentations with an option to record on video for feedback and analysis