Selling to Advertising Agencies

Phoenix Training and Development

Course

In London

£ 1,850 + VAT

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Description

  • Type

    Workshop

  • Location

    London

  • Duration

    1 Day

to show delegates how best to sell to media planners/buyers. The course aims to help the sales person understand the structure of an agency and how to use research most effectively to promote their product. Suitable for: Anyone looking to develop successfully sales relationships with the agencies.

Facilities

Location

Start date

London
See map
The Leathermarket, Weston Street, SE1 3ER

Start date

On request

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Course programme

SELLING TO ADVERTISING AGENCIES

Course Objective: to teach participants how best to sell to media planners/buyers. The course aims to help the sales person understand the structure of an agency and how to use research most effectively to promote their product.

Suitable For: anyone looking to develop successfully sales relationships with the agencies whichever brand or media area you are from.

Course Elements

  • Examining the structure of an agency – who does what?

  • How it is all “tied together”

  • From idea to advertisement

  • To whom and when to pitch

  • Examining the research available (NRS, TGI etc.)

  • How best to use the research

  • Developing the pitch

  • Building on the research by asserting sales techniques

  • Being creative with research

  • Developing a relevant and powerful sales message

  • Organising the features and benefits of your product
  • Techniques of preventing objections – “Treating the cause and not the symptom”
  • Closing skills – ensuring progress and an “advance” is made

    Except in the case of Open Courses, all Phoenix workshops are tailored on demand, which means that we will develop the final agenda with you to deliver exactly the training you want, at the level you need, within the timeframe you decide.

    • Additional information

    Payment options: Except in the case of Open Courses, all Phoenix workshops are tailored on demand, which means that we will develop the final agenda with you to deliver exactly the training you want, at the level you need, within the timeframe you decide.

    See related categories

    Selling to Advertising Agencies

    £ 1,850 + VAT

    The best Other Advertising courses

    See all

    See all