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Selling...The Essentials For Success

in Structured Training Limited (England)

Classes Course

Price:

£1,000 + VAT Special offers 

Duration:

3 Days

Start:

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Requirements:

Participants need either to be currently in a sales role or moving into one in the near future.

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Course objectives:

This course addresses a range of skills required by a 21st century salesperson. It will give participants a clear view of the responsibilities and requirements of a professional sales role. It will provide them with the necessary skills to fulfil their sales role successfully.

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Course details

Type Course Duration 3 Days
Method / place Contact course provider Inhouse / Classes
Suitability This course is designed for all newly appointed field sales staff in their first six months in selling and sales staff new to a company, with no formal sales training.
Course objectives This course addresses a range of skills required by a 21st century salesperson. It will give participants a clear view of the responsibilities and requirements of a professional sales role. It will provide them with the necessary skills to fulfil their sales role successfully.
Requirements
Participants need either to be currently in a sales role or moving into one in the near future.
Price £1,000 + VAT
Special offer + Price details
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Get direct information on how to enrol, venues and availability...

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Course programme

Selling...The Essentials For Success
After attending this course, participants will have the ability to:

  • Establish the buying motives of individuals and organisations
  • Achieve targets through effective work patterns
  • Set meaningful call objectives
  • Prepare and control a sales interview
  • Establish how purchasing decisions are made
  • Win appointments by telephone
  • Understand the potential of the Internet as a prospecting and sales tool
  • Make effective use of visual aids
  • Give demonstrations that gain the involvement of the customer
  • Construct an effective written proposal, including cost justification
  • Handle and overcome objections
  • Identify when and know how to ask for commitment.

    Course Programme:

    Customer Essentials
    Understanding the customer's position
    Building customer rapport
    Championing the customer

    Sales Process Essentials
    Understanding the process of selling utilising S3
    Identifying your strengths and developing your skills
    Seeking and acting on feedback

    New Business Essentials

    Identifying and qualifying prospects
    Balancing your pipeline flow
    Targeting the right people

    Commercial Essentials

    Prioritising revenue, margin and profit
    Building a compelling business case
    Reaching agreement

    Networking Essentials

    Building an influential network
    Keeping active contacts with customers and prospects
    Developing your personal impact and presence

    Sales Marketing Essentials

    Putting your products and services in customers' language
    Understanding and overcoming agreement hurdles
    Using and creating marketing collateral

    Information Essentials

    Using your systems effectively
    Presenting creative solutions positively
    Using accurate records to help you sell more
     




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    On Structured Training Limited

    Provider description
    Structured Training for the last 30-plus years have concentrated on providing effective, practical and quality training solutions and consultancy in the areas of sales, leadership and management.  Our solutions are delivered on an 
    in-company, open course and e-learning basis.  We have our own offices and training facilities at Prospero Barn, Stratford-upon-Avon, which are available for use by our customers.
    Course provider history
    Structured Training, based in Stratford-upon-Avon, has more than 30 years experience of providing highly effective consultancy and training solutions.  Between in-company, open courses and e-learning we train more than 2,500 participants per year.  70% of those emanate from existing customers, attesting to the high levels of customer service and satisfaction delivered.

    Originally the training arm of the Institute of Sales & Marketing Management, the company has gone from strength to strength since a management buy out in 1993.  Since it first started, Structured Training has made a profit every year.

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