SEO Course | Internal Linking Courses

Course

In Cardiff

£ 1,495 + VAT

Description

  • Type

    Course

  • Location

    Cardiff (Wales)

  • Duration

    1 Day

  • Start date

    Different dates available

The Knowledge Academy Courseware Folder Training led by an experienced Social Media/ SEO Expert Refreshments Learn in one of our luxury training centres

Facilities

Location

Start date

Cardiff
See map
Castle Street, CF10 1SZ

Start date

Different dates availableEnrolment now open

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Reviews

This centre's achievements

2016

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 8 years

Subjects

  • Social Media
  • Industry
  • Copywriting
  • Digital Marketing
  • Marketing
  • Testing
  • Benefits
  • Best Practice
  • IT
  • SEO

Course programme

The Knowledge Academy SEO On-Page - Specialist Internal Linking and Page Architecture 1 day course covers the following topics:

Introduction

There is a lot to consider when optimising 'on-page' for maximum visibility through search. From keyphrase research and query audits, to content strategy, page markup and site architecture. Getting all these things right is key to grabbing customers who know what they want, but not where to get it from.

Providing you with a structured process to improve your results from SEO, an industry expert will lead this one-day workshop, reviewing attendees' existing on-page optimisation approaches, analytics and tools against their top-performing competitors and best practice.

Pre-Requisites

There are no pre-requisites for this course.

Who should attend?

This workshop is ideal for search engine marketers with responsibilities for SEO, either at an agency or client-side, or for digital marketers getting to grips with the channel and keen to learn. You will need to have the experience of having worked on SEO projects to gain the most from the session. Digital marketing managers or agency account managers who need to be familiar with advanced approaches to review and discuss the current SEO strategies adopted by their staff or clients will also find this workshop useful.

What will you learn?

Upon completion of this course, you'll be able to:

  • Audit your current approach against cutting-edge approaches using a structured process
  • Identify and prioritise the quick wins and longer-term benefits
  • Spot opportunities for improvements through freely available resources and tools
  • Avoid "red flag" techniques which can result in a ranking penalty

Course Outline

  • Common issues and diagnostics
  • The scientific method – hypothesis, isolating variables and testing
  • Diagnostic tools and data variables to focus on
  • Keyword research and fit with PPC
  • Information Retrieval and Query Type Analysis
  • Applying query-type learnings to copywriting and content strategy
  • Introduction to content strategy – method approach and tools

Additional information

  • Spot Opportunities for Improvements through Freely Available Resources and Tools
  • GUARANTEED LOWEST PRICE IN THE INDUSTRY
  • Identify and Prioritise the Quick Wins and Long-Term Benefits
  • Understand Common Issues and Diagnostics
  • Learn to Apply Query-Type Learnings to Copywriting and Content Strategy
  • Training course includes Materials and Certificate
  • Courses delivered by World Class SEO Training Instructors
  • SEO Training in Luxury Nationwide Venues
  • Book Online or Call 01344 203999 to speak to a SEO training advisor today

SEO Course | Internal Linking Courses

£ 1,495 + VAT