SEO Essentials

GB Direct

Course

Online

Price on request

The best Internet Advertising courses

See all

See all

Description

  • Type

    Course

  • Methodology

    Online

Web site visibility – the ease with which potential customers or visitors can find a web site amongst a myriad of competitors – is a crucial factor in a site’s success or failure.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • IT
  • SEO

Course programme

Introduction to SEO and Web Visibility

  • What is web visibility?
  • Clear business objectives are the foundation
  • Determining good business objectives
  • Visibility is relative to that of others
  • Visibility is long-term and open-ended
  • Web visibility conscious communications
  • Market and visibility conscious techies
  • Visibility conscious authors and editors
  • Web authoring style guides
  • Feedback and the experimental method
  • Learning from others
  • Google is your friend

Comparative approaches to site promotion

  • Offline vs. online publicity
  • Search engine optimisation in its place
  • Search engines vs. directories and portals
  • Press releases
  • Content syndication
  • Virtual communities
  • Getting in-bound links to your site
  • Giving outbound links
  • Advertising your site
  • Usability as visibility

Search engine optimisation I: site design and content

  • Understanding search engine and user behaviour
  • How users formulate search engine queries
  • How and why humans link to web pages
  • Search engine income sources
  • How business models influence search engine behaviour
  • Search engine counter measures against spammers
  • How search engines gather data (crawlers, robots & spiders)
  • Preventing search engine robots from gathering useful data
  • Matching search engine queries to patterns in search engine databases
  • How search engines assess data relevance: criteria and calculations
  • How search engines assess data relevance: noise reduction
  • How search engines assess data relevance: amplifying the signal
  • How search engines assess data relevance: high and low value page locations
  • How search engines assess data relevance: links

Search engine optimisation II: external promotion

  • Search engine submission and registration
  • Directory submission and listing
  • The economics of link campaigns
  • Link acquisition tactics
  • Optimising links from other sites
  • Priorities for kudos
  • Re-using one-off events and promotions
  • Online communities

See related categories

SEO Essentials

Price on request

The best Internet Advertising courses

See all

See all