SEO Off Page Training | Content Marketing Training
Course
In Cardiff
Description
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Type
Course
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Location
Cardiff (Wales)
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Duration
1 Day
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Start date
Different dates available
The Knowledge Academy Courseware Folder Training led by an experienced Social Media/ SEO Expert Refreshments Learn in one of our luxury training centres
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 8 years
Subjects
- Media
- Copywriting
- Quality
- Content Management
- HTML
- IT
- Blogging
- Marketing
- SEO
- Writing
Course programme
Introduction
Content marketing is not only a great way of demonstrating your industry expertise and passing on your message, but is now a crucial tool for SEO.
Our hands-on Blogging & Content Marketing Training will teach you to make the most of your articles and blogs to get your site noticed by the search engines whilst engaging readers and establishing your reputation online.
Pre-Requisites
The pre-requisites include a solid understanding of basic Salesforce concepts and functionality.
Who should attend?
Digital marketers wanted to focus on or improve their blogging and content marketing or anybody starting a career in these roles. We recommend that you have access to a blog or content management system to work on during the course. We're happy to advise on the most suitable blogging platforms and we provide WordPress and Joomla training for help getting started.
What will you learn?
- Understand the basics of SEO and content marketing
- Write compelling titles, bylines and copy for blogs
- Source content from guest contributors
- Identify & submit guest posts to influential industry blogs
- Increase the reach of your content through sharing and linking
Course Content
Introduction
Blogs on the way up, static sites on the way down
SEO for Content
- Good clean html code
- Regularly updated content
- Keywords and phrases (in the content and meta tags)
- Quality, relevant inbound links
- Researching your keywords
- Google AdWords tool
- Writing anchor text
Writing Content
- Writing compelling titles & by-lines
- Writing by-lines
- <100 words that will tempt people to Clickthrough
- Call to action
- What to write in the body copy
- Writing style
- Where to include your keywords & links
- Length & frequency
- Adding images and video
- Categories and tags (labels)
- Comments policy
- Commenting netiquette
Guest blogging
- Why and how to run external blog/s
- Sourcing guest content for your own blog/s
- Finding well-ranked sites to blog for as a guest
- What to look for
- Links to guest content
- Easy social sharing
- Comments (on / moderated / active)
- Approaching other bloggers
- Promoting on social media
- Landing pages
- Use anchor text to similar posts and reduce bounce rate
Have a go
- Analysing your existing blog/s
- Content strategy brainstorm
- Writing practice
- Measuring success with Analytics & Alerts
- Action plan
Additional information
- Develop your Blogging and Content Marketing skills
- GUARANTEED LOWEST PRICE IN THE INDUSTRY
- Understand the Basics of SEO and Content Marketing
- Learn to Write Compelling Titles, Bylines and Copy for Blogs
- Become an Expert in identifying and submiting guest posts to Influential Industry Blogs
- Courses delivered by World-Class SEO Instructors with Real-World Experience
- SEO Expert Course in Luxury Nationwide Venues
- Book Online or Call 01344 203 999 to speak to an “Blogging and Content Marketing” advisor today
SEO Off Page Training | Content Marketing Training