SEO Training Courses | Off-Page SEO
Course
In Cardiff
Description
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Type
Course
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Location
Cardiff (Wales)
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Duration
1 Day
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Start date
Different dates available
The Knowledge Academy Courseware Folder Training led by an experienced Social Media/ SEO Expert Refreshments Learn in one of our luxury training centres
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 8 years
Subjects
- Quality Training
- Search Engine Optimization
- HTML
- XML
- XML training
- Presentation
- IT
- SEO
- Social Media
- Media
Course programme
Introduction
This SEO training course focuses exclusively on off-site SEO and the tools available. The course is exceptionally up-to-date and teaches you about the best tools to use for your needs.
Pre-Requisites
There are no pre-requisites for this course.
Who should attend?
All delegates who wish to learn more about Search Engine Optimization Off-site & Search Engine Optimization Tools.
What will you learn?
Getting links and getting noticed
- Beware of buying links
- Submitting a website to the search engines
- Do not use automated website submission services
- Google site links (extended links) feature
- Open directory project (DMOZ)
- Xml site map generators
- Links are the web’s currency
- Counting links to your site
- Provide html code to make it easy for others to link on your website
- Link baiting – quality content attracts links
- Do not use automated link building schemes
- Free e-books
- Investigate competitor links
- Link exchanges
- Take care when considering free link pages
- Add Google +1 and Facebook like buttons on your website
- Maximise the benefit of your Google+ page
- Understanding nofollow
- Get listed locally
- Why use ‘paid directories’?
- Paid yahoo directory submissions
- Paid business.com listing
- ‘best of the web’ paid directory listing
- Using Google alert as a link tool
- Open website explorer
- Majestic SEO
- Quality links from .gov or .edu (harder to get)
- Article submission sites
- Presentation submission sites – slide serve
- Presentation submission sites – slideshare
- Other presentation sharing websites
- Links from YouTube
- Other video submission sites
- Business associations
- Local business meeting groups
- Take part in forum discussions
- Setup your own forum
- Post comments to other peoples blogs
- Get links from eBay
- Coupon and discount sites
- Automatically tagging copy and paste with a hyperlink to your website
- If websites mention your company product or service ask for a link
- Submit photographs to photo sharing sites
- Use Google alerts to find new link opportunities
- Ask for links
- Downloadable tutorials, fact sheets or reports
- Make it easy for visitors to add a link back to you
- ‘question and answer’ websites
- Become an expert source for newspapers, local radio and television stations
- Join local industry associations and groups
- Exploit 404 errors on competitor websites
- Offer educational discounts
- Linking from top research or top reference sites
- Guest blogging
- Sponsor educational events
- Charitable donations
- Podcast directories
- Green directories
- Create your own affiliate program
- Use ‘tell a friend’ buttons
- Use ‘share this’ buttons.
- Creating your social media profile across social media sites
- Link check related, but non-competitive websites and offer to fix broken links
- Offer your services as a guest speaker to local colleges & universities
- Reciprocal links with similar companies in other regions or other countries
- Consider buying established websites related to your market
- Translate your website or blog into different languages
- Purchase adverts on websites with content related to your website
- Ask for a mention in a newsletter operated by a similar, but non-competing website
- Do not link to bad neighbourhoods
- How to identify bad sites (so called ‘bad neighbourhoods’)
- Press releases
- Printed advertising – advertise the URL
Google+ business pages
- What is a Google+ business page?
- Optimising your Google+ page
- Creating a business page
- Link to your Google+ page and request a review or comments
- More information about Google+ for business
Google+ profiles
- Example Google+ profile
- The easy way to display your Google+ profile page
- Single-author blogs and sites
- Facebook pages (Facebook timeline)
- Facebook learning videos
- Check out the official Facebook blog
- Creating a Facebook vanity URL
- See if your proposed Facebook vanity name is available
- Using Facebook insights
- Facebook ‘cover photo’ rules
- Using Facebook apps
- Facebook twitter app
- Customising your apps display
- Creating company milestones
- Image sizes used by Facebook
- ‘like’ button and interest lists.
- Using highlighted posts
- Pinned posts
- Embedding YouTube videos within Facebook
- Facebook offers
- Publicising your Facebook URL
- Facebook help and reference resources
Twitter, LinkedIn, stumbleupon & Pinterest
- What is twitter?
- Find out more about twitter
- Twitter and business
- Twitter buttons
- Twitter widgets
- Promote your social media including Facebook when you send emails
- Apps for linking to all social media sites – onlywire
- Stumbleupon
- Example LinkedIn page
- Example Pinterest page
YouTube
- What is YouTube?
- Search YouTube to find competitors and checkout their SEO
- Advanced YouTube search options
- Simple slideshow videos vs. Expensive corporate videos
- Uploaded videos cannot be re-edited
- Make YouTube videos time independent
- YouTube annotations
- Posting a video to YouTube
- Use annotation buttons as a subscribe button within the video
- Optimising YouTube videos
- The importance of a clickable link in the YouTube description
- YouTube videos with clickable links on the actual video
- YouTube channels
- Creating and optimising a YouTube playlist
- Adding a new playlist to your YouTube channel
- Adding videos to a playlist
- YouTube videos can be displayed in the Google results – three times!
- YouTube comments and video feedback
- YouTube ‘likes’ and ‘dislikes’.
- Linking YouTube videos to other videos using annotations
- Creating animated videos
- Free video maker for YouTube
- Animoto: a sophisticated online video production tool
- Traffic geyser
- Hosting online videos
- Dailymotion.com video sharing site
- Watch all Google webmaster videos
Google webmaster tools
- Google webmaster tools
- Google webmaster tools –configuration
- Configuration – settings
- Configuration – sitelinks
- Configuration – URL parameters
- Configuration – change of address
- Configuration – users
- Configuration – associates
- Health – crawl errors
- Health – crawl stats
- Health – blocked URLs
- Health – fetch as Google
- Health – index status
- Health – malware
- Traffic – search queries
- Traffic – links to your site
- Traffic – internal links
- Optimization – sitemaps
- Optimization – remove URLs
- Optimization – html improvements
- Optimization – content keywords
- Optimization – structured data
- Optimization – other resources
- Google webmaster tools – labs
Additional information
- Develop your Search Engine Optimisation Knowledge in Just 1 Day
- GUARANTEED LOWEST PRICE IN THE INDUSTRY
- Understand how to Maximise the Benefit of your Google+ Page
- Learn about Providing HTML Code to aid others in Linking on Your Website
- Be able to Embed YouTube Videos within Facebook with Ease
- Gain Essential Knowledge on Promoting Your Social Media when emails are sent
- SEO Training includes Manuals & Certificates
- Off Page SEO Courses delivered by World-Class SEO instructors
- Courses delivered in Luxury Nationwide Venues
- Book Online or Call 01344 203999 to speak to a SEO Training advisor today
SEO Training Courses | Off-Page SEO