SEO Training - SEO Training Course

Introduction

This SEO Training Introduction course provides candidates with the relevant techniques and tools they require to give their website the highest rankings in Search Engines.

Upon completion of this course, candidates will be able to effectively optimise their websites for Search Engines e.g. Google, using proven and valid techniques.

Course Objective

This course includes the following objectives:

• Be able to enhance your website search engine ranking and performance.
• Be able to use the Best Practices with your SEO web design and campaigns.

Pre-Requisites

• Basic knowledge of HTML will be beneficial, but not essential.

Who Should Attend?

This course is recommended for the following:

• Anyone who is interested in learning the basics of SEO and how to use it when trying to get your website ranking at the top of Google.

Course Outline

How Search Engines work

• Site Indexing
• Spiders and bots
• Google’s PageRank technology
• Reciprocal Linking

Creating Accessible and Valid code

• Why Accessibility and Search Rankings work together
• Creating valid HTML/XHTML and CSS
• Validating your code
• Creating Accessible navigation
• Allowing graceful degradation of pages
• Link Checking

Identifying Effective Keywords

• How many keywords are ideal
• Useful tools to identify effective keywords
• Why some keywords are better than others
• Analysing keyword Density
• Popularity and frequency of keyword usage

Placing your keywords strategically

• The essential locations for keyword placement and distribution
• History and effectiveness of Meta tags
• Placing keywords in the head and body sections
• Key words in specific attributes
• Keywords on incoming links

Navigation Systems

• Global vs local navigation
• Using hierarchical navigation
• Inline Linking
• Site Maps
• External Sites
• Establishing relevant reciprocal linking
• Effective inbound links
• Linking to other sites

Useful tools

• Keyword Density Checkers
• Keyword suggestions
• Site submission tools
• Submitting your site to the major search engines
• Google Webmasters’ tools