SEO & Web Marketing Magic

Understand the importance of building and working with a strategic marketing plan to guide your efforts and prioritise your use of resources. Learn how to profile and target your optimum target markets. Up-to-date understanding of how the web works, how search engines are vital to your efforts, and how to integrate your marketing communications. Know how to apply the latest search engine optimisation (SEO) techniques to your site, to maximise visitor traffic from the leading search engines. Step-by-step approach to creating and managing e-shot & e-newsletter campaigns. Suitable for: Individuals and organisations who manage - or are launching - a website and who feel they could improve their chances of success!