Services Marketing - Selling the Invisible
Course
Online
Description
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Type
Course
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Methodology
Online
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Start date
Different dates available
We understand that for students to learn deeply, they need to be active, engaged, inspired, involved. They need to interact with their peers, connect dots between new and current knowledge and they need to have fun in the process!
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing Tools
- Internet Marketing
- Marketing
- Services marketing
- Marketing Campaign
Course programme
You will learn how to create and evaluate a service environment that is both functional and enhances the experience of the consumer. This course is suitable for anyone who works in the service industry (not just front line customer service), for anyone who owns a business or is thinking of starting one and anyone who has a general interest in marketing or learning how marketers may influence you as a consumer.
It is a practical hands on course with a small amount of theory and a lot of application. Topics covered include:
- Differences from product marketing
- Expanded marketing mix - 7p’s
- The service product
- Blueprinting
- Service branding
- Servicescape analysis and design
- High vs low contact services
Services Marketing - Selling the Invisible