Sharpen Your Writing Skills

Sharpen Your Writing Skills

Delegates learn how to:

· Produce quality copy to a deadline

· Adapt writing styles to the demands of the job

· Write for purpose not for pleasure

· Handle time pressures

· Prime the writing "pump" when inspiration fails

COURSE CONTENT

Professional Writing Skills A clear definition of what is needed from professional writers in public relations. Understanding the psychology of the reader. Communicating through repetition and signposting. Writing for the skimmer

. Writing to a Brief How to write to a target word count. Adapting styles. Handling time pressures. Creating inspiration.

Practical Exercises Delegates work individually on a portfolio of tasks with individual coaching input from the tutor(s). Because of the diversity of computer and software types, no word processing technology is supplied. Delegates who can no longer relate to paper may, if they wish, bring their own computer to use on the course. At the end of the morning there is a group feedback session to share lessons learned. The afternoon session repeats the morning format.

Course Summary Delegates finish the day in open forum. They prepare a writing "workout" programme to build writing practise into their working lives.