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Short courses in Marketing
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I enjoyed the small class size, also Andrea's classes were the best!!! Very engaging, great examples, and interesting topics.
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Marialena provides useful analytics tools.
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My experience at the school was extremely positive, LSBF offered us a unique multicultural and dynamic experience.
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Short course
In London ()
Register to this course and learn how to use all digital marketing and social media marketing tools!
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Type
Short course
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Duration
4 Days
Would you like to improve your skills and tools in digital marketing and social media? If the answer is yes, this course, recently added in Emagister platform, is made for you!
LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge.
You can choose between Digital Marketing and Social Media or Strategic Brand Management.
Upon course completion you will be able to apply what you’ve learned to your current workplace, alternatively, you will use the knowledge you have gained to boost your CV.
LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon course completion.
Click on our website emagister.co.uk in order to find all the information related to the course. We will inform you about the course without any obligation.
About this course
Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience •
English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).
*Please note those with a B1 level of English and relevant proof of further study will be considered.
Reviews
-
I enjoyed the small class size, also Andrea's classes were the best!!! Very engaging, great examples, and interesting topics.
← | →
-
Marialena provides useful analytics tools.
← | →
-
My experience at the school was extremely positive, LSBF offered us a unique multicultural and dynamic experience.
← | →
Course rating
Recommended
Centre rating
Marisa Christina Heptinstall
Hsiu-Yi Ouyang
Basak Odabas
Subjects
- Media
- Accredited
- Social Media
- Digital Marketing
- Brand Management
- Executive
- IT
- English
- Marketing
- Branding
- Industry
- Business objectives
- Digital marketing strategies
- Social media communication
- Digital marketing communication
- Digital marketing channels action planning
Course programme
Digital Marketing and Social Media
This course focuses on the practical application of digital marketing and social media marketing tools with the aim of setting up and maintaining a presence in the digital and social world. You will learn how to plan, coordinate, deliver and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. Over the four-day duration, you will design creative campaigns and innovative solutions for digital and social media.
You will learn how to:Develop integrated digital marketing strategies aligned with general marketing and business objectivesDesign and deliver a social media communication programmeImplement digital marketing communication plansAnalyse performance of digital marketing channels and critically evaluate the effectiveness of digital marketing activitiesUnderstand and evaluate the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities
Strategic Brand Management
This course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.How will you learn?Contemporary and historic examples and analysisReview and discussionTeam exercises and role playCreativity and expressionVideo examplesSelf-assessment and action planning
Short courses in Marketing