Social Media Analytics Training
Training
In London, Glasgow and Manchester
Description
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Type
Training
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Location
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Duration
1 Day
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Start date
April
other dates
Social Media Analytics training course is designed to teach the participants how to understand their customers and predict them through the use of social web data. At this course, they will learn how to track potential customers, effectively connect to them and increase sales. Moreover, it teaches one how to deal with customers and know their insights about the product to refrain having negative feedbacks about their brand. Suitable for: This course is specially designed to be taken by website staffs and website owners who needs to learn how to understand their customers as well as their campaign ROI, traffic sources and web performance. Also, marketing and communications professionals are very welcome to enroll in the course.
Facilities
Location
Start date
Start date
Start date
Start date
About this course
Participants are asked to bring their own laptops that are able to connect to WiFi.
Reviews
Course programme
Course review:
Social Media Analytics training course is designed to teach the participants how to understand their customers and predict them through the use of social web data. At this course, they will learn how to track potential customers, effectively connect to them and increase sales. Moreover, it teaches one how to deal with customers and know their insights about the product to refrain having negative feedbacks about their brand.
The conundrum of social media
• Where’s the ROI?
Targeting your customers
• Using data to find your customer
Tracking international
• Multicultural social media
Online social intelligence
• Extracting signal from noise
Friends, fans, followers
• Determining their worth
Influence
• Finding it and measuring it
Score carding
• Collecting and understanding social media data
Advanced social analytics
• Implementing and monitoring scorecards
Going beyond monitoring
• Content creation and content tracking
Monitoring tools and technologies
• The limits of what we can collect
Convergence
• Mashing up data from disparate sources
Where we’re going
• The future of social media analytics and monitoring
Social Media Analytics Training