Social Media for Business

In this hands-on introductory course you will be provided with the fundamental skills to create relevant and creative social media content for your business that you can publish on social media channels such as Facebook, Twitter, LinkedIn and Instagram.

This course will delve into the psychology and the theory behind successful social media marketing with supporting examples every week. Alongside the theory you will also explore the techniques and features each social media channel offers to make your content stand out.

You will identify and develop your understanding of time managing online activity and learn how to produce scheduled social media content. You will also explore a vast range of online digital tools that will significantly improve your social media management and content creation.

You will learn how to build and improve social media reach, create adverts and gain followers, how to share and store data, receive online payments and construct your own online store.

Once you have developed your skills within the course, they will be tested through a series of group exercises, creating a social media strategy from scratch from ideation to execution.