Social Media Marketing

Training

In Birmingham and London

£ 595 VAT exempt

Description

  • Type

    Training

  • Level

    Advanced

This course is for people who have not used the social channels extensively, but want to start using them or improve how they use them. We do this through a mix of seminar and practical case exercises.

Facilities

Location

Start date

Birmingham (West Midlands)
See map

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course focuses on how to use the core channels more effectively. It is not designed as a follow on to Implementing Social Media Campaigns.

For marketers who need to know more about social media, so they can assess its relevance, plan an approach or implement social media. Individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

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Subjects

  • Marketing
  • Media
  • Social Media
  • Media Marketing
  • Social media trends
  • Marketers
  • Statistics
  • Media Studies
  • Media Advertising
  • Media Trends

Course programme

Learning outcomes
  • Social media trends and implications for marketers
  • Social media usage statistics and trends
  • Steps for building a simple social media plan
  • The 4 stages of customer engagement
  • Channels to be used for acquiring new customers – influencing influencers and social ads
  • Channels to build participation and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram
  • Learn about tools that measure success and monitor social media mentions

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

Social Media Marketing

£ 595 VAT exempt