Social Media Marketing & Public Relations (Level 3) Course

Social Media Marketing (Level 3)

Unit 1: Requirements for Social Media Marketing

• What is social media?
• The power of social media
• The power of YouTube
• Mobile social media
• Social media and relationships
• Distinction from industrial media
• Managing social media
• Top three social networks
• 17 concrete rules
• Ownership of social media content
• Legal regulations

Unit 2: Cost and Time Management

• Business planning
• Creating a clear vision
• Brand values
• Brand awareness
• Brand elements
• Three ways social media can help your business
• Three ways social media can hurt your business
• Time and motion studies
• Basic psychology
• Social networking tools
• Social media sites
• Professional networking sites
• Niche social media sites
• General social media sites
• Job sites

Unit 3: Developing the Business Plan

• Social media policy
• Be careful what you Tweet!
• Top 12 rules of social media etiquette
• Social media usage
• Knowing the 'Lingo'
• Common cyber terms
• Other social networks
• Business plan monitoring
• Analysing risk and contingency planning
• What is a contingency plan?
• Free ways to measure social media success

Unit 4: Implementing Social Media Tools

• Guide to using social networks for business
• Social media marketing
• Facebook case studies
• YouTube case studies
• The Twitter project

Unit 5: Monitoring Social Media Tools

• Email marketing
• RSS
• SMS
• Websites
• Blogs
• Chat rooms
• Using a range of media and technology
• Charities and social media
• Social visitor flow

Unit 6: Reviewing Social Media Tools

• Why should you bother measuring social media?
• Terminology
• Reviewing your progress
• Why it is crucial to review the progress of your business
• Setting the direction
• Assess your core activities
• Assess your business efficiency
• Review your financial position
• Conduct a competitor analysis
• Conduct a customer and market analysis
• Redefine your business goals
• Models for your strategic analysis
• Records and record keeping

Public Relations (Level 3)

Unit 1: PR and the Art of Communication

• What is PR?
• Is PR just 'spin' or 'propaganda'?
• Information or stories?
• Gestetner

Unit 2: Media Relations and New Technologies

• Who says something is good?
• The impact of new technologies
• The impact on PR
• Research
• Media relations
• Press releases

Unit 3: Running a PR Campaign

• PR campaigns
• Define your aim or goal
• Map out the terrain
• Identifying your publics
• Defining your messages
• Setting objectives
• Devising strategy
• Evaluating outcomes

Unit 4: Internal PR

• Corporate planning
• Finance
• Marketing
• Your PR manual
• Information, Analysis, Meaning, Impact
• Designing internal communications

Unit 5: Putting Things Right Crisis Management

• Before a crisis occurs
• Scenario planning
• Communication
• The crisis team
• Response papers / holding statements
• Question and answer documents
• The crisis manual
• Crisis briefing and staff training
• What to do if a crisis happens
• Swift action
• Learning from the event

Unit 6: Your PR Career

• Creativity
• Technical skills
• Interviews
• Events management
• Management and administration
• Strategic leadership
• Ethics and your role in PR
• Conclusions

Course Enrolment Fees

Our aim is to provide you with the best deal available, therefore the registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Social Media Marketing & Public Relations home study course is £811.25, though for a limited time we are offering you the opportunity to pay only £649 which is a 20% discount if you enrol online and pay in full.

You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £162.25 and then 4 equal payments of £162.25 per month. The first instalment is paid about a month after you receive your course.