Social Media For Non-Profits

Introduction

This Social Media for Non-Profits course looks into the latest social media trends, data, case studies and tools, enabling marketing and social media professionals to create a successful social media strategy and to integrate social media into areas such as: fundraising, service delivery, campaigning, event management, internal/external comms and much more.

Upon completion of this course, candidates will gain the ability to confidently create a social media strategy, manage on-going activity, measure performance and benchmark success.

The vast majority of UK non-profit organisations are actively engaged in social media activity.

However, more often than not, social media is managed by a small team and rarely based on a strategy.

Who Should Attend

• This course primarily targets not-for-profit employees who need to gain a greater understanding of implementing social media strategies for external and internal comms.
• Beneficial for Community Managers, Press and Marketing Managers.

Course Objectives

Upon completion of this course, candidates will be able to:

• Review your social media presence and define a roadmap
• Develop a meaningful and measurable social media strategy
• Define and measure social media objectives and success
• Understand the challenges of not-for-profit social media marketing
• Implement successful tactics to listen and engage with your key audiences
• Get internal buy-in and deploy an internal engagement programme
• Implement an organisation-wide social media policy and best practice guidelines

Course Content

• The social media landscape for charities, government, education and the 3rd sector
• NFP and channels: campaigning, fundraising, support, internal comms: a few examples
• Getting-buy in and other internal challenges
• Dealing with multiple audiences and other external challenges
• Moving from strategy to tactics

• Reviewing social media activity for your organisation
• Assessing people skills and identifying internal champions
• Learning from others - case studies of successful NFP campaigns
• Reviewing your social media policy and guidelines

• How to prioritise social media channels
• Numbers versus conversions: choosing KPIs
• Challenges and issues around social media fundraising
• Aligning objectives with other teams
• How to truly measure campaign success

• Managing and delegating social media activity across your team
• Crisis management: tips and techniques
• Planning integrated campaigns
• When to choose social media advertising

• Engaging your followers
• Converting supporters into social media champions
• Using social media to deliver services
• Corporate fundraising and social media
• Sustaining your presence
• Using social media for internal engagement
• Benchmarking the success of on-going engagement activity