Social Media & Online Marketing
Short course
In London
Description
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Type
Short course
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Level
Beginner
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Location
London
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Class hours
12h
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Duration
2 Days
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Start date
Different dates available
This two day course is designed to help you develop a social media and online marketing strategy for your business. We will investigate various social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Blogging etc) to find out which mix is the best for your needs, and learn best practices. You will learn how to monitor what people are saying about your business (your organisation and brands) online and look at ways of combatting negative comments.
We will investigate case studies from successful online marketing promotions across the various platforms, and use these in the development of your own social media marketing strategies.
We will also show you how to access the wealth of data online which allows you to accurately measure the results of your campaigns, and influence future campaign strategies.
Facilities
Location
Start date
Start date
About this course
Professionals who wants to learn how to develop, manage and measure an effective social media and online marketing strategy.
Previous experience within publishing is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.
CPD Certificate
You will explore social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogging), learn the best practices and monitor testimonials and look at ways to combat negative comments.
You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.
Our entry requirements reflect the needs of the industry. The publishing industry is generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment are welcome. We will accept non-graduates with a minimum of two years commercial experience. If in any doubt, please do not hesitate to contact us by telephone or email. Graduates will have greater opportunities than non-graduates to secure a position, but experience and the training provided by LSP are also important in helping with employment prospects. For those who are non-graduates the courses can consolidate the training with commercial experience to enable a delegate to become more marketable.
Please contact the Course Co-ordinator if you have any questions relating to entry.
The London School of Publishing offers some of the most up-to-date courses of their kind in the UK. Course contents are up-dated regularly and content reflects changes and developments occurring within the industry.
None of our courses are run as distance learning. We firmly believe that course delegates training in areas of publishing learn new skills when being trained face-to-face with an expert tutor.
The key advantages of following the LSP courses include:
LSP has been established since 1984 and we continue to be one of the most recognised and well-respected training organisations in the country. Our courses provide comprehensive and up-to-date coverage of the current publishing processes.
We work closely with our tutors to ensure that key developments are implemented within the training.
Detailed notes on each of the sessions are provided – with plenty of exercises given and homework set regularly.
Course tutors are all working within their respective fields with many years of working and teaching experience.
The courses have intellectual rigour and help course delegates develop specific publishing skills.
The courses teach in a practical way – ensuring that course delegates are prepared for the demands of the industry and are ready to be employed within their respective fields.
Reviews
Subjects
- PR
- Social Media
- SEO
- Search Engine Optimization
- Google Search
- Marketing
- Marketing Campaign
- E-commerce
- E-marketing
- Online Marketing
- Publicity campaigns
- Publicity
- Digital Marketing
- Social Networking
- Content Management
- E-business
- Internet Marketing
- Multimedia
Teachers and trainers (1)
Rhys Webber
Social Media
Rhys has worked in digital media, design and marketing for 20 years. After working his way up the career ladder Rhys reached the position of Creative Director at two Central London studios, which included work on TV commercials, magazines, pop promos, and online media. He currently runs Webber Design ltd — a full-service graphic design (for print and web) and commercial photography studio in Newport, South Wales, which began in 2004.
Course programme
DAY ONE | MORNING
Reputation Management online: an introduction
Surveying the playing field: what’s happening with your brand online, and why does this matter? The fast pace of change online has to be reflected in your marketing, communications and PR strategies in order to keep up with the competition. Online and offline reputation management should be considered holistically.
Find out what’s out there about your company: collecting the data
- Google searches
- Social Media Searches
- Keeping the data flowing: Google Alerts
- Reinforcing & adding to your online presence to flood the front pages of google searches
Overview of Social Media Platforms
Surveying the playing field: what’s happening with your brand online? A quick round-up of all the main various social media platforms out there.
Overview of each platform listed, their uses to you, demographics, limitations, problems, strategies, etiquettes.
- Blogging
- Google +
- YouTube
What value do these have for your business (and which platforms are best used to achieve your aims)?
DAY ONE | AFTERNOONSuccessful Campaign Case Studies
We will present and discuss a range of case studies from successful online campaigns, covering a wide range of companies and campaigns across the many platforms available. Case studies include campaigns by KLM, Ben&Jerry’s, Nike, Jay Z & Bing, The Gap, The British Heart Foundation & Cadbury’s.
Working Efficiently
We will investigate the range of 3rd party tools available to help you be more efficient in your social media and online marketing.
DAY TWO | MORNINGDeveloping Your Strategy
Delegates will work in small teams, with each given a brief to develop a social media strategy. Groups will feed back to the whole class in order that we can learn from each other’s ideas.
This will be supported by more real-world case studies. By the end of this session you will have the knowledge and tools required to develop a bespoke social media marketing strategy for your business. We will also present you with an ‘8 Steps to an Effective Online Marketing Strategy’ framework.
The Importance of Great Content
The key to success in social media marketing is developing great content – video, images, competitions, articles etc. We will investigate techniques and look at case studies.
ROI: Measuring Your Results
We will give you the tools to be able to track the effects of your social media marketing (Facebook likes, increased traffic to site, Twitter referrals, increased leads etc).
Issue & Crisis Reputation Management
We will investigate case studies where organisations have faced crises of reputation management and discuss strategies to deal with this eventuality. Case Studies to include BP, Toyota and others.
Additional information
Social Media & Online Marketing