Social Media & Online Marketing

London School of Public Relations (LSPR)
4.5
4 reviews
  • Great course. Very informative, interesting and fun class.
    ← | →
  • Very nice course with friendly atmosphere. The trainer was very nice and has a good knowledge in social media. It helps me to see the social media from different angles of view. I am thankful for new applications and web pages we were introduced to. I will use it for my work and business.
    ← | →
  • Excellent overview of social media, otherwise very difficult to find anywhere else.
    ← | →

Course

In London

£ 636 VAT inc.

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Description

  • Type

    Intensive course

  • Level

    Intermediate

  • Location

    London

  • Class hours

    12h

  • Duration

    2 Days

  • Start date

    January

This two day course is designed to help you develop a social media and online marketing strategy for your business. We will investigate various social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Blogging etc) to find out which mix is the best for your needs, and learn best practices. You will learn how to monitor what people are saying about your business (your organisation and brands) online and look at ways of combatting negative comments.
We will investigate case studies from successful online marketing promotions across the various platforms, and use these in the development of your own social media marketing strategies.

We will also show you how to access the wealth of data online which allows you to accurately measure the results of your campaigns, and influence future campaign strategies.

Facilities

Location

Start date

London
See map
118a Kensington Church Street, W8 4BH

Start date

JanuaryEnrolment now open

About this course

Professionals who want to develop, manage and measure an effective social media and online marketing strategy.

Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

CPD Certificate

You will explore social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogging), learn the best practices and monitor testimonials and look at ways to combat negative comments.



You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.

Our entry requirements reflect the needs of the industry. The PR and communication sectors are generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment, who do not hold a degree, would be welcome.
We will accept non-graduates with less than one years' commercial experience, although not necessarily in PR, it would be preferable to have experience within a communications-related industry. If in any doubt, please do not hesitate to contact us by telephone or email.
Graduates will have greater opportunities than non-graduates to secure a position, but given that PR and related functions are creative roles, experience and the ability to demonstrate a creative portfolio are also important. For those who are non-graduates, the course can consolidate the training with commercial experience to enable a delegate to be more marketable. Please contact the Course Director if you have any questions relating to entry.

LSPR has been established since 1992 and has gained an excellent reputation globally. LSPR is approved and recognised by the CPD Certification Service. Furthermore, it is supported by the Centre for Crisis and Issue Management in London, a leading international think tank and consultancy that specialises in crisis management and corporate vulnerability/resilience.
LSPR's Advisory Board acts as an independent control body to help monitor the quality of LSPR's work such as the setting and marking of the examination papers and project. We also have a significant client base: some of our clients have included:
• Barclays Bank
• BBC
• BP
• CBI (Confederation of British Industry)
• Cartier
• Channel 4
• Orange
• Shell
• Walt Disney Company
LSPR is a recognised provider of training by the Embassy of the State of Qatar.

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Reviews

4.5
excellent
  • Great course. Very informative, interesting and fun class.
    ← | →
  • Very nice course with friendly atmosphere. The trainer was very nice and has a good knowledge in social media. It helps me to see the social media from different angles of view. I am thankful for new applications and web pages we were introduced to. I will use it for my work and business.
    ← | →
  • Excellent overview of social media, otherwise very difficult to find anywhere else.
    ← | →
100%
4.6
excellent

Course rating

Recommended

Centre rating

Soange Lavender

4.0
29/01/2016
What I would highlight: Great course. Very informative, interesting and fun class.
What could be improved: Nothing
Would you recommend this course?: Yes

Mickaela Kovacikova

4.5
13/11/2015
What I would highlight: Very nice course with friendly atmosphere. The trainer was very nice and has a good knowledge in social media. It helps me to see the social media from different angles of view. I am thankful for new applications and web pages we were introduced to. I will use it for my work and business.
What could be improved: Nothing wrong.
Would you recommend this course?: Yes

Henry Edmonson

4.5
27/08/2015
What I would highlight: Excellent overview of social media, otherwise very difficult to find anywhere else.
What could be improved: Nothing at all.
Would you recommend this course?: Yes

Donald Hindoyan

5.0
01/01/2015
What I would highlight: The course provided me with a great understanding of what exactly it entails to engage with audiences on all differing platforms both social media and for business relation building. Rhys was very informative and explained with great case studies that lent to be great life vignettes.
What could be improved: Nothing.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Social Media
  • PR
  • Online Marketing
  • Online Advertising
  • PR Strategies
  • SEO
  • Google Alert
  • Branding
  • Crisis Management
  • Marketing Strategy
  • Internet Marketing
  • Digital Marketing
  • Email Marketing
  • Social Networking
  • Search Engine Optimization

Teachers and trainers (1)

Rhys Webber

Rhys Webber

Social Media

Rhys has worked in digital media, design and marketing for 20 years since graduating from the University of Westminster. Rhys was a Creative Director at two Central London studios, which included work on TV commercials, magazines, pop promos, and online media. Since 2004 Rhys runns Webber Design Ltd. Webber Design has worked with Sainsbury's, the NHS, Debenhams, Tata Steel, The British Army, BAE Systems and many others.

Course programme

DAY ONE | MORNING

Reputation Management online: an introduction

Surveying the playing field: what’s happening with your brand online, and why does this matter? The fast pace of change online has to be reflected in your marketing, communications and PR strategies in order to keep up with the competition. Online and offline reputation management should be considered holistically.

Find out what’s out there about your company: collecting the data

  • Google searches
  • Social Media Searches
  • Keeping the data flowing: Google Alerts
  • Reinforcing & adding to your online presence to flood the front pages of google searches

Overview of Social Media Platforms

Surveying the playing field: what’s happening with your brand online? A quick round-up of all the main various social media platforms out there.

Overview of each platform listed, their uses to you, demographics, limitations, problems, strategies, etiquettes.

  • Facebook
  • Twitter
  • LinkedIn
  • Blogging
  • Pinterest
  • Instagram
  • Google +
  • YouTube

What value do these have for your business (and which platforms are best used to achieve your aims)?

DAY ONE | AFTERNOON

Successful Campaign Case Studies

We will present and discuss a range of case studies from successful online campaigns, covering a wide range of companies and campaigns across the many platforms available. Case studies include campaigns by KLM, Ben&Jerry’s, Nike, Jay Z & Bing, The Gap, The British Heart Foundation & Cadbury’s.

Working Efficiently

We will investigate the range of 3rd party tools available to help you be more efficient in your social media and online marketing.

DAY TWO | MORNING

Developing Your Strategy

Delegates will work in small teams, with each given a brief to develop a social media strategy. Groups will feedback to the whole class in order that we can learn from each other’s ideas.
This will be supported by more real-world case studies. By the end of this session, you will have the knowledge and tools required to develop a bespoke social media marketing strategy for your business. We will also present you with an ‘8 Steps to an Effective Online Marketing Strategy’ framework.

DAY TWO | AFTERNOON

The Importance of Great Content

The key to success in social media marketing is developing great content – video, images, competitions, articles etc. We will investigate techniques and look at case studies.

ROI: Measuring Your Results

We will give you the tools to be able to track the effects of your social media marketing (Facebook likes, increased traffic to the site, Twitter referrals, increased leads etc).

Issue & Crisis Reputation Management

We will investigate case studies where organisations have faced crises of reputation management and discuss strategies to deal with this eventuality. Case Studies to include BP, Toyota and others.

DISCOUNTS:

  • GROUP BOOKING - 20% off group booking for 3 or more people* from the same organisation.

Code: Group20%

  • ALUMNI LOYALTY SCHEME - 20% off any course fee*.

Code: Alumni20%

  • 2 FOR 1 - bring a colleague, friend or family member for free* on the same course

Code: 2for1

  • FREELANCERS AND CHARITIES - 15% off any course fee*.

Code: FCH15%

* The offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.

See related categories

Social Media & Online Marketing

£ 636 VAT inc.

The best Internet Marketing courses

See all

See all