SOCIAL MEDIA STRATEGY FOR BUSINESS ONLINE COURSE
Course
Distance
Description
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Type
Course
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Level
Intermediate
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Methodology
Distance Learning
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Class hours
20h
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Duration
3 Months
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Approximate Study Time: 20 Hours (Self-Study) Buy Now More InfoThe Social Media Strategies Online Course is aimed at business people who want to create an effective social media strategy for their business. Social Media as a form of marketing is here to stay. Done well, it can be a fantastic, low cost method of marketing your business – you can reach a large number of targeted people instantly and control your message. This course will help you create a strategy for your social media marketing to ensure you don't waste time and money.
Important information
Documents
- Social Media Strategy for Business Online Course.pdf
Facilities
Location
Start date
Start date
About this course
There are no particular entry requirements, although it is recommended that students have a good understanding of using computers.
There are no particular entry requirements, although it is recommended that students have a good understanding of using computers.
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The average rating is higher than 3.7
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This centre has featured on Emagister for 15 years
Subjects
- IT
- Approach
- Firefox
- Marketing
- Relationship Marketing
- Crisis Management
- Social Media
- Media
- Media Marketing
Teachers and trainers (1)
N/A N/A
Distance Learning Tutor
Course programme
Learning object 1: Setting the Scene
This unit contains the following topics: What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.
Learning Object 2: Review of Social Media
This unit contains the following topics: A review of how social media marketing fits into current marketing activities.
Learning Object 3: Aims & Audience
This unit contains the following topics: The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Learning Object 4: Channels
This unit contains the following topics: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.
Learning Object 5: Content
This unit contains the following topics: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content
Learning Object 6: Resources
This unit contains the following topics: Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.
Learning Object 7: Measure
This unit contains the following topics: Measurement of social media activities to ensure a return on investment.
Learning Object 8: Putting it all Together
This unit contains the following topics: Creating a social media strategy. Best practice for social media.
Additional information
SOCIAL MEDIA STRATEGY FOR BUSINESS ONLINE COURSE