Social Media Training | Social Media Courses

Introduction

Social Media has changed over the past few years, it is no longer a means to simply socialise, now it can determine the success or failure of an organisation. Whilst on the Specialist Social Media Course, you will learn how to use Social Media to turn your company into a brand on the web and find a network of customers that you never knew existed. Social Media is part of the 21st century and therefore should be implemented within any successful organisation, here you will learn how. Our ultimate aim is to help your organisation get into the top ranking positions on Google for your chosen keywords; Social Media is one of the most important and overlooked factors in SERPs (Search Engine Ranking Positions).

Pre-Requisites

There are no pre- requisites for the course

Who Should attend?

This workshop is ideal for SEO and digital marketers who need to adapt from older link building techniques and join the dots on their digital campaigns. It also works well for PR and broader marketing practitioners who want to learn how to work with SEO and Social Media. The course is also for individuals looking to offer SEO as a service or at a consultancy level.

What will you learn?

Once you have completed the SEO Off-Page - Specialist Social Media course you will be able to understand;

• The impact of Social Media on a company and its use within business
• The impact Social Media has on ranking positions in search engines for different keywords
• How to turn an organisation into a brand online
• The key Social Media platforms and their benefits
• How to use Twitter, Facebook, Google+, Linkedin and other Social Media platforms as a way of generating business
• What to post and why on these platforms
• How to get customers involved in your Social Media
• How to promote videos on YouTube and the importance of video marketing
• How photosharing will benefit your brand on platforms such as Pinterest
• How to track the success of your Social Media campaign in relation to your SEO

Course Outline

How Social Media Helps Your Business and Rankings:

• Why and how Social Media works in business
• How Social Media affects rankings
• Social Media success stories

Make the Best Use of Twitter:

• How and why to use a social media dashboard to manage your Twitter account
• How to track popular keywords in your industry through Twitter
• How to effectively target clients, competitors and industry contacts using those who follow you
• How to use #tags effectively to boost your online presence
• The different Twitter applications which can enhance your use of Twitter
• How Twitter will boost your organic rankings

Make the Best Use of Facebook:

• How Facebook will benefit your SEO campaign
• How to reach out to a wider audience via your Facebook business page
• How to promote your events via Facebook to your target audience
• How to add other Social Media platforms to your Facebook
• How to sync your blog with Facebook
• Information on how to advertise via Facebook

Make the Best Use of Google+:

• How the use of Google+ will aid your SEO campaign
• The relationship between Google+ and the SERPs
• The use of authorship with Google+
• The use of Google+ local pages
• The relationship between Google Places and Google+ (This works with your Local SEO campaign)
• How to network with potential customers/ clients using this Social Media platform

Make the Best Use of Linkedin:

• How to create an effective company page associated with products and services
• The impact of using Groups and Answers to promote your brand
• How to promote events using Linkedin
• How Linkedin will benefit your SEO campaign

Video Marketing with YouTube:

• How YouTube will help your SEO campaign
• How to sell your brand via video marketing
• How to use keywords within your YouTube videos and company profile

Measurement of Social Media Success:

• Effective use of tools to measure Social Media campaign success
• How to manage your time spent on Social Media effectively