Social Media in the Workplace

The Contents of this course consists of 12 Modules:- Module One: Getting Started. Module Two: What is Social Media? -Online Communities. User Created Content. Information Sharing. Communication Tools. Case Study. Review Questions. Module Three: Defining Your Social Media Policy (I) -It Should be a Living Document. Choosing an Information Officer. What Can and Cannot Be Shared. Legal and Ethic Specifications. Case Study. Review Questions. Module Four: Defining Your Social Media Policy (II) -New Hire Orientation. Let Common Sense Guide You. Nothing Offensive. Rules on Soliciting and Personal Posts. Case Study. Review Questions. Module Five: Creating a Living Document -What is a Living Document? How Often is it Revised? Who Will Be in Charge? Change Management. Case Study. Review Questions. Module Six: Keeping an Eye on Security -Password Rules, Needs Constant Monitoring, Keeping Information Confidential, Protecting Intellectual Property, Case Study, Review Questions. Module Seven: Rules to Follow When Posting (I) -Always Show Respect. Stop and Think Before You Post. Always Be Honest. Never Discredit or Talk Ill of Competitors. Case Study. Review Questions. Module Eight: Rules to Follow When Posting (II) -Be Transparent. Act Like You Would in Real Life. Grammar and Spelling Still Counts. Never Post When You are Angry. Case Study. Review Questions. Module Nine: Benefits of Social Media -From Audience to Author, Builds Customer Loyalty, Speed and Flexibility in Communication, Two Way Communications, Case Study, Review Questions. Module Ten: The Pitfalls of Social Media -Bullying. Group Think. Trolling. Remember, It is Out There Forever. Case Study. Review Questions. Module Eleven: Listen to Your Customers -They Provide Great Feedback. It Makes Them Happy. Improves Your Brand. Improves Product Development. Case Study. Review Questions. Module Twelve: Wrapping Up -Words from the Wise.