Classes Course
Place:
London
Price:
Duration:
1 Day
Start:
23/02/2009 other dates
See course programme
Course objectives:
Delegates learn the A to Z of planning and managing successful special events that contribute to the objectives of a corporate communications programme. They see how to identify the critical timeline to ensure that everything happens when it should. They work in small groups to plan their own event.
| Requirements |
none.
|
| Price |
£395 + VAT
|
Special Event Management
Delegates learn how to:
· Appreciate the role of special events in the PR mix
· Set event goals and objectives
· Understand the different types of special events that can contribute to public relations · Appreciate the detailed planning that goes into a successful event
· Develop a critical path to maintain control of the event's organisation
COURSE CONTENT
Special Events in the PR Mix The role of special events in an organisation and how to determine their scope. Setting professional, disciplined objectives that ensure that events make a contribution to your organisation's success.
Different Types of Event Understanding the range of events that can contribute to the PR mix, including: roadshows; conferences; sponsorship events; briefings; and hospitality events.
The A to Z of Event Planning A thoroughly detailed overview of all the elements of an event, including: site selection; speaker/VIP liaison; audio visual planning; press relations; marketing and direct mail; on-site management; rehearsal; and follow-up.
Developing a Critical Timeline How to adhere to deadlines and ensure planning control. Practical advice on how to develop a critical path to cover all types of events.
Develop your own Event Delegates work in small groups to develop an event which they then present to the class for critique by the tutor and the group.
| Where | London, Business Design Centre, 52 Upper Street, Islington |
| When | Start: 23/02/2009 Finish: 23/02/2009 See calendar |
| Where | London, Business Design Centre, 52 Upper Street, Islington |
| When | Start: 12/05/2009 Finish: 12/05/2009 See calendar |
| Where | London, Business Design Centre, 52 Upper Street, Islington |
| When | Start: 13/08/2009 Finish: 13/08/2009 See calendar |
| Where | London, Business Design Centre, 52 Upper Street, Islington |
| When | Start: Ask the course provider |