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Henshall Centre

Special Event Management


Henshall Centre

Inhouse - Course

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1 Day

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Special Event Management
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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse
Suitability Those planning and managing special events as part of a corporate communications programme
Course objectives Delegates learn the A to Z of planning and managing successful special events that contribute to the objectives of a corporate communications programme. They see how to identify the critical timeline to ensure that everything happens when it should. They work in small groups to plan their own event.
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Special Event Management details

  • Special Event Management

Special Event Management

Delegates learn how to:

· Appreciate the role of special events in the PR mix

· Set event goals and objectives

· Understand the different types of special events that can contribute to public relations · Appreciate the detailed planning that goes into a successful event

· Develop a critical path to maintain control of the event's organisation

COURSE CONTENT

Special Events in the PR Mix The role of special events in an organisation and how to determine their scope. Setting professional, disciplined objectives that ensure that events make a contribution to your organisation's success.

Different Types of Event Understanding the range of events that can contribute to the PR mix, including: roadshows; conferences; sponsorship events; briefings; and hospitality events.

The A to Z of Event Planning A thoroughly detailed overview of all the elements of an event, including: site selection; speaker/VIP liaison; audio visual planning; press relations; marketing and direct mail; on-site management; rehearsal; and follow-up.

Developing a Critical Timeline How to adhere to deadlines and ensure planning control. Practical advice on how to develop a critical path to cover all types of events.

Develop your own Event Delegates work in small groups to develop an event which they then present to the class for critique by the tutor and the group.

 
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  • Provider description
  • Is the UK's largest independent trainer of PR professionals.It was set up by a mixture of PR professionals and education specialists. Its courses are taught by current PR professionals.All tutors go through our own teacher training programme. This ensures that the delivery and content of the courses remains consistent across time. You need to know that, if a member of your team comes on a course that you once came on, even if that course is running in another country, they are getting the same training as you had.Our London courses run in our own training suite in the stylish and lively Business Design Centre on Upper Street in Islington. Outside London we use a variety of equally attractive venues.
  • Specialises in
  • Public RelationsCommunication Skillse-CommunicationsPersonal DevelopmentPRCrisis ManagementPress Release WritingPR StrategySocial MediaPR Evaluation
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