Sport Management

Business Skills for Sports People
An example of a Certificate Programme is Business Skills for Pro-Footballers, which the Johan Cruyff Institute for Sport Studies delivered to players and sport managers at FC Barcelona, Ajax and various Mexican Football clubs (Cruz Azul, pachuca, Club América). Although we delivered this programme to the football industry, it can be easily adapted to other sport environments. Content:
 
Personal Effective Communication:
- Your Personal Style
- Exchange and Interaction with Others
- Reaction and Responses on Your Style
- Style Improvement; Obtaining Better Results (Personally and Professionally)

Personal Leadership:
- Your role(s) and position witin a team and organization / club
- Mutual Expecations “on and off the field”
- Result Improvement, based on your personality and character

Personal Finance:
- Exploring Possibilities
- Financial Desision Making
- Consequences of Decisions
- Building a Productive Future

Personal Image / Presentation Skills: 
- Social Skills
- Presentation Skills
- Media Training

Sport Management for Sports People
We believe that …
- A successful athlete performs well in competition.
- A successful student seeks opportunities to learn.
- A successful person builds a productive life and contributes to society.

The Johan Cruyff Institute for Sports Studies sees
- students as players,
- colleagues as teammates and
- professors as coaches.
- The classroom serves as an academic training ground where professors and students engage in an interactive learning process.

Total Athlete Development
Our Total Athlete Development Model promotes holistic development. Personal growth must incorporate athletic, intellectual and character development if it is to prepare an individual for sustained success. The athlete, the sport organization, and the social environment have to work in harmony if short and long-term goals are to be achieved.