Sports Business and Marketing BA (Hons)

This programme comprises four key strands and gives students the chance to build extra knowledge in areas where they may wish to specialise: Sports Marketing strand  Sport is big business and this strand reflects that position. The central themes are those that the contemporary observer could identify with, such as the multi-billion pound value of brands and how to build them; the use and growth of social media as part of a marketing implementation; and the continued growth and changing nature of sponsorship. Amateur sport is by no means neglected, and is considered further in conjunction with other strands.   Sports Studies strand The starting point is how the complex interactions of sport within society set a context for all studies of sport. Sport and its relationship with the media would be an example of a specific topic within a broad socio-cultural exploration. Only by scrutinising a range of major issues impacting sport is it possible to appreciate what the world of sport can tell us about the past, the global importance sport has achieved today and what sport might become in the future.   Management, Marketing and Events strand Management, Marketing and Events Strand delivered in collaboration with the Winchester Business School, this strand focuses on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. The addition of this strand strengthens the breadth and flexibility for learning. The modules provide a framework that the specific sports business and marketing modules add depth, context and clarity to. Within this strand students are able to select modules that match their personal interests or ambitions. Academic understanding is reinforced with sporting case examples to enrich student engagement . The interweaving of these modules is expected to widen the employability options within business overall, as...