Strategic Management

Overview

Create winning strategies to put your team on the track to success and turn challenging ideas into actions and results.

Who should attend

Senior managers, directors and business leaders in all types of organisations whose job involves the need to think and act strategically.

Course objectives

By the end of this intensive programme, you will be able to:

> Understand the fundamentals of strategic management and how to apply them effectively in your professional environment

> Gain the ability to start work on the strategic business planning process: conducting SWOT

analyses, choosing appropriate strategies and creating plans for implementing and communicating them

> Take strategic decisions in a more structured and confident way

Course content

Fundamentals of Strategic Management

> What is strategy?

> Understanding the reasons for having a strategy and its benefits

> Learning the basic strategic concepts

> The value of Strategic Management to organisations

Pursue your Strategic Analysis

> Analysing opportunities and threats from the business environment: the competitors and the market

> Defining strategic positioning

> Analysing your organisation through conducting SWOT analysis

> Strategic appraisal and organisational problem diagnosis

> Identifying appropriate criteria for successful strategies

> Identifying the possible strategic choices:

- domination

- differentiation

- concentration

> Focusing on the key factors to success

Implement Strategic Recommendations

> Defining realistic and accurate objectives

> Identifying strategic options and hypotheses

> Understanding the practical risks associated with your strategy

> Identifying critical factors of success

> Developing a coherent and effective business case

> Making scenarios and action plans

Issue Controls and Outcomes

> Managing stakeholders and resistance to change

> Monitoring the effectiveness of your strategy

> Project-planning for strategy implementation

> Elaborating an annual plan

> Mastering the supervisory tools