Strategic Marketing and the Marketing Mix

Successful organizations generate healthy growth and profits by implementing sales strategies based on tried and tested marketing techniques. Why leave your sales strategy to chance? You too can benefit from the strategic marketing techniques that successful companies use to make a difference. In this workshop you will become familair with some of the fundamental marketing concepts that will lead you to developing a winning marketing plan.

Using positional mapping, learn how to find gaps in the market that you could exploit. Understand how pricing and positioning of your product can lead to success or failure based on the perception your customer has on your service and offering. Generate a list of potential ways you can grow your business. Manage a balanced portfolio of products that will impact on your future growth.

• What is marketing really?
  
  
• Conducting an analysis of your business environment
  
  
• Strategic implications of marketing
  
  
• Segment-Target-Position
  
  
• Methods of communicating with customers
  
  
• Managing the marketing mix (4 P’s)
  
  
• Positional mapping
  
  
• Pricing strategies
  
  
• Bowman's strategy clock
  
  
• Product life cycle
  
  
• Four ways to grow your business
  
  
• The difference between push and pull strategies
  
  
• Managing the product portfolio