course-premium

Strategic Marketing, Brand Management and Public Relations

4.6
16 reviews
  • Personally, I was enriched by the LCT faculty - their depth of intellect, presentation, and excellent overall performance.
    |
  • I am so impressed with the LCT training corporation. All the consultants were very good. I hope to come back again for another training and hope that my organisation will send more staff on different courses.
    |
  • All the trainers challenged us to come out with our best and also to improve on our shortcomings. Excellent administrative work done. Customer service personnel were always ready to help. I enjoyed my time at LCT.
    |

Short course

In London

£ 2,850 + VAT

Learn how to promote your organisation with strategic marketing and brand management!

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

Learn how to promote your organisation with strategic marketing and brand management thanks to this Strategic Marketing, Brand Management and Public Relations Course, organized and imparted by London Corporate Training.

This five-day course is ideal for managers who want to develop these competencies and to learn how to integrate such activities into an overall PR programme.

The extensive curriculum incudes lessons on how to build a strong brand, how branding fits into overall company marketing strategy and how corporate PR strategies should be used to support successful brands.

What is more, lessons contain practical exercises on applying the marketing mix and the creation of powerful targeted messages.

If you are interested in joining this educational experience, ask more details through emagister.co.uk.

Facilities

Location

Start date

London
See map
3 Shortlands, Hammersmith, London, W6 8DA

Start date

AprilEnrolment now open
DecemberEnrolment now open

About this course

By the end of the course delegates will be able to:

• Plan, implement and obtain the desired results from all Strategic Marketing and PR

• Obtain the highest return on investment (ROI) from the Strategic Marketing

• Create, promote, protect and manage the organisation’s brand, products and services

• Apply the appropriate approach, structures, methods and techniques of PR

• Utilise the rapidly changing media environment

• Directors of Marketing

• Marketing Managers

• Brand Directors

• Brand Managers

• Directors of Public Relations

• Senior Public Relations Managers

• Company Directors

• Senior Managers

• Those who would like to strengthen, develop and enhance their Strategic Marketing skills

• Advisors at Ministerial level in government departments

• Advisors to Directors and top Managers

• Owners or account directors in public relations consultancies

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Reviews

4.6
excellent
  • Personally, I was enriched by the LCT faculty - their depth of intellect, presentation, and excellent overall performance.
    |
  • I am so impressed with the LCT training corporation. All the consultants were very good. I hope to come back again for another training and hope that my organisation will send more staff on different courses.
    |
  • All the trainers challenged us to come out with our best and also to improve on our shortcomings. Excellent administrative work done. Customer service personnel were always ready to help. I enjoyed my time at LCT.
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Emmanuel Ononokpono

4.5
05/12/2016
What I would highlight: Personally, I was enriched by the LCT faculty - their depth of intellect, presentation, and excellent overall performance.
What could be improved: .
Would you recommend this course?: Yes

Aminu Tanimu

4.5
02/12/2016
What I would highlight: I am so impressed with the LCT training corporation. All the consultants were very good. I hope to come back again for another training and hope that my organisation will send more staff on different courses.
What could be improved: .
Would you recommend this course?: Yes

Patience E. Nywaine

4.5
28/10/2016
What I would highlight: All the trainers challenged us to come out with our best and also to improve on our shortcomings. Excellent administrative work done. Customer service personnel were always ready to help. I enjoyed my time at LCT.
What could be improved: .
Would you recommend this course?: Yes

Otoh Jonathan

4.5
27/10/2016
What I would highlight: Course and overall content excellent.
What could be improved: .
Would you recommend this course?: Yes

Omar Alhusayan

4.5
26/10/2016
What I would highlight: To be honest, everything was excellent. I would like to thank all staff about good hospitality and I hope to come again to LCT.
What could be improved: .
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • Marketing
  • Media
  • PR
  • PR training
  • Public
  • Strategic Marketing
  • Brand Management
  • Public Relations
  • Market Research
  • Consumer
  • Social Media
  • Multimedia
  • Crises

Course programme

Benefits of Strategic Marketing
  • What is Strategic Marketing?
  • Objectives and key elements of Strategic Marketing
  • Importance, benefits and challenges of Strategic Marketing to your organisation
  • Marketing positioning, market analysis and competitor evaluation
  • The Marketing Mix - 4 Ps evolving into 7 Ps

Consumer and Market Research
  • Advantages and disadvantages of 15 types of research
  • Identify, analyse, segment and target appropriate markets according to common factors
  • Create powerful, targeted and appropriate messages
  • Maximise the mix of communication methods
  • Behavioural economics and consumer behaviour theory in marketing

Brand Management
  • What is a brand, its key characteristics and why do people buy a brand?
  • Create, protect, enhance and maintain long-term brand value
  • Evaluate and choose the most appropriate media and mix to promote the brand
  • Defend your brand when it is under attack: top tips and traps to avoid
  • Rebuild your brand after it has been undermined or discredited

Social Media and Multi-media
  • Understanding the scope, power, complexity and immediacy
  • Monitoring what is said, where and by whom
  • Responding to feedback
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Issues and Crises: PR to Manage Impact on the Brand
  • Anticipate potential sources of a crisis and mitigate the risks
  • Appoint crisis leaders, teams and allocate resources required
  • Create crisis plans for key eventualities
  • Practise regularly for the crisis to minimise effect if it happens
  • Case studies of impact on organisations of good and poor PR crisis management

Strategic Marketing, Brand Management and Public Relations

£ 2,850 + VAT