Strategic Marketing
Duration: 2 Days
Marketing
integrates all the key functions of a business and speaks directly to the
customer through its activities. It seeks to blend instinct and judgment
with analysis and fact. In combining these influences a company is able to
construct a marketing strategy that will be pivotal to its commercial
success. This programme is designed to equip delegates with the framework
within which they will be able to understand the importance of a clear
marketing strategy.
Content includes:
- The
marketing strategy process
(1) Consumer & market analysis
(2)
Review of the Competition and Self
(3) Review of Distribution Channels
(4)
Development of a 'Preliminary' Marketing Mix
(5) Evaluation of the
Economics
- Marketing strategy in context
- Organisational
influences & external influences
- Developing a Strategic Marketing
Plan
- Constructing your strategic marketing plan
- Presenting your
strategic marketing plan
- Evaluating your strategic marketing plan
Associated
courses to the above subject include: - Strategy and
Business Planning
- Finance for the Non-Financial
Manager
