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Strategic Marketing
Course
In Bedfordshire ()
Description
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Type
Course
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Level
Advanced
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Class hours
37h
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Duration
1 Year
Our Strategic Marketing MSc has been designed with senior marketing practitioners to ensure you gain cutting-edge knowledge and skills in strategic marketing. The programme is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. It will give you the specialised skills and knowledge to become a successful marketing leader of the future.
You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.
Practical skills are developed through topical case studies, in-class debates, master classes and guest lectures by high-profile industry partners, and by a real-life Marketing Consulting Project involving a reputable organization.
The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and
Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment with unrivalled access to lecturers and support staff.
Reviews
Subjects
- Marketing
- International
- Consulting
- Industry
- Marketing Analysis
- Marketing Research
- Marketing Tools
- Marketing Strategy
- Marketing Network
- Digital Marketing
Teachers and trainers (1)
Dr Radu Dimitriu
Director MSc in Strategic Marketing, Lecturer in Strategic Marketing
Course programme
This course is designed for recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing. It is also suitable for marketing professionals looking to enhance their knowledge and skills and progress their career.
Class Profile 2016/17: Gender:Male 29% - Female 71%
Age Range:
22 - 43 years
Average Age:
25 years
Number of Nationalities: 17 Class Size: 45 Term Dates Term One:
2 October 2017 – 15 December 2017
Term Two:
8 January 2018 – 23 March 2018
Term Three:
9 April 2018 – 22 June 2018
Term Four:
25 June 2018 – 7 September 2018
Why this course?
Cranfield School of Management is known for being close to business. For 50 years, we have been working with leading companies across the globe, pursuing our mission to improve the practice of management.
This course will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. As one of the best schools for marketing, we develop proactive marketing professionals who can put their practical skills straight to work in the marketplace.
Informed by Industry
Our MSc in Strategic Marketing faculty are experts in their field and have considerable industry experience. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures.
Our faculty are supported by a team of international visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom.
The leadership of the course is informed by a panel of high-profile marketing professionals, the Practice Advisory Board. Our Practice Advisory Board informs the design and development of the master's in marketing programme. Comprising leading figures from the world of marketing, it recommends additions and amendments to the course to reinforce its relevance to the modern marketing world.
Strategic Marketing