Strategic Marketing, MA
Postgraduate
In
Description
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Type
Postgraduate
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Duration
1 Year
Our Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.
The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers. We also invite guest lecturers from influential organisations within the industry, such as EQUA, Visit Britain and Public Health England.
Facilities
Location
Start date
Start date
About this course
Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.
Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.
What you should know about this course
You'll learn to be creative and solve marketing problems.
Teaching is delivered by leading academics and industry experts.
You’ll meet a variety of guest speakers from within the industry.
Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)
Start in September or January to suit your needs.
Reviews
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It was a great experience in all, thanks a lot.
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Course rating
Recommended
Centre rating
Sen Uwertyui
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 11 years
Subjects
- Teaching
- Marketing
- Marketing Strategy
- Marketing Communications
- Digital Marketing
- Global
- University
- Communications
- Employability
- Team Training
Course programme
Students are required to study the following compulsory modules.
- Academic English for Postgraduates (Business)
- Branding (15 credits)
- Inside the Customer's Mind (15 credits)
- Digital Marketing (30 credits)
- Strategic Marketing Management (30 credits)
- Global Marketing and Emerging Issues (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Research Methods (15 credits)
- Dissertation (45 credits)
- Consultancy Project (45 credits)
Additional information
Strategic Marketing, MA