Strategic Marketing Masterclass

This masterclass provides you with an opportunity to review your current approaches and compare these with good practice and other sectors. The process will help you build your confidence and provide the evidence needed to make a business case in order to support stronger external orientation and customer led planning. The programme is split (3 + 2 days), allowing participants to reflect on experiences and learning from the first module, before returning to address the specific strategic marketing challenges facing their own organisation. Suitable for: Delegates need to be experienced managers from a marketing or non marketing background, involved with business planning and strategy development and/or who have the authority to develop and implement marketing plans and strategy.