Strategic Marketing Process - Marketing Training Courses

Introduction

This two-day course will provide delegates with the opportunity to understand how to develop a marketing plan that integrates with an organisation’s overall business strategy.

Pre-Requisites

• There are no pre-requisites required for this course.

Who should attend?

• This course is aimed at personnel who have a responsibility for planning, development and implementation of marketing plans.

Course Outline

• Introduction to the marketing process and orientation
• The four P’s of marketing: product, price, place and promotion
• Understand how to use the four P’s practically
• Techniques for adapting a marketing plan to meet different market needs or suit different brands
• Strategies for developing effective marketing plans and their integration with business plans
• The rules and guidelines for conducting a marketing audit