Strategic Public Relations Management in London

What you will learn:

• To develop your strategic corporate communication skills. 
• To enhance your existing public relations knowledge. 
• To update your knowledge of public relations at an international level. 
• How to make effective use of the media. 
• To understand the importance of creating and maintaining a consistent corporate identity. 
• To appreciate the importance of the internet in modern public relations management

The course will cover:

• The Nature of Strategic Public Relations
• Integrating Public Relations and Marketing
• Media Relations in the Global Village
• TV, Radio and Press Interviews
• Crisis Management
• Integrated Marketing Communications
• Public Relations Skills – press releases, presentations
• Corporate Image, Identity & Strategy
• Case Study Analysis

Who should attend:

Public relations executives:-

• Who have senior posts with responsibility for public relations in large organisations. 
• Who are account directors in major national or multi-national public relations consultancies. 
• Who run national or multi-national public relations consultancies. 
• Who are advisers at Ministerial level in government departments.

ALSO

• Company directors and others in senior positions who need to understand top-level public relations strategies. 
• Those who need an introduction to advanced strategic public relations for any other reason.