Strategic Sales Skills Training Course

While many sales professionals are well-versed in selling stand-alone products and services, few are adept at solution-based sales. Solution selling is a more consultative approach than the more common transactional selling—which tends to focus on the product and service and not the necessarily the customer and their challenges. Sales professionals who focus on selling solutions need to understand their targets’ businesses to effectively diagnose key operational and business challenges hindering their customer’s success.
Once the issue or challenge has been analysed, the sales professional then develops a vision based on their unique products or services that can help mitigate or overcome the customer’s challenge. This type of selling is a more intricate and demanding than traditional selling. It requires patience, creativity and a passion for not only making sales, but solving critical business issues.