Strategic Tourism and Hospitality Management HNC/HND/BA (Hons) Degree

" Strategic Tourism and Hospitality Management HNC/HND/BA (Hons) Degree OVERVIEW

This is a key area of both the domestic and global economy. As such there is a real demand for talented individuals who understand the management of tourism and hospitality businesses, and who can think strategically about business development. The courses that we offer at Coventry University College are designed to make sure that those talented individuals are you and your fellow students, providing you with the skills and knowledge to be successful in this growing market.

WHY CHOOSE THIS COURSE?

Strategic Tourism and Hospitality Management HNC

This course examines the fundamentals of a project and how to successfully manage one. It covers a broad range of topics, from the environment in which businesses operate to how to respond to and manage stakeholder and market needs. You should also be able to develop the skills and knowledge that will help prepare you to continue your studies at HND and BA (Hons) Degree levels within Coventry University College should you wish to gain higher level academic qualifications and/or professional qualifications.

Strategic Tourism and Hospitality Management HND

You can apply to this course directly or it can be a progression from successfully completing the HNC programme with Coventry University College. This course focuses on strategic management, decision making and sustainability in the tourism and hospitality industry, covering abroad range of topics, from critically evaluating the emerging theme of sustainable tourism to developing a critical appreciation of decision making theories and principles and how these relate to hospitality, travel and tourism.

Strategic Tourism and Hospitality Management BA (Hons) Degree

This course focuses strongly on the strategic aspects of the industry, and examines current emerging issues that you will face in the work environment. It also covers the impact of the wider environment on the sector, how to set a strategy for a hospitality or tourism based business, and how to strategically market an organisation, sector or even a country. You should also be able to develop the skills and knowledge that will help prepare you to gain professional qualifications.

WHAT WILL I LEARN?

Strategic Tourism and Hospitality Management HNC (year 1)

• Project fundamentals
• Managing the project
• Managing activities
• The project and business environment

On successful completion of the programme you should be able to demonstrate knowledge and understanding of:

• The external environment in which a business or organisation operates – the business context in which the project is created and the common factors that influence the success or failure of projects;
• How to respond to and manage stakeholder and market needs– including project strategy and lifecycle, methodologies, project support, contract management, stakeholder theory, defining the business case, agreeing terms of reference and business case reporting;
• Internal resources management – project strategy and lifecycle, methodologies, project support, contract management;
• Human behaviour in an organisational context – principles and practices, including team competence requirements, managing project teams and conflict management;
• Information management – the theories related to evaluating information and its use in planning, managing and enhancing current practice;
• Project management in an organisational context – principles and practices, including business culture and quality management.

Strategic Tourism and Hospitality Management HND

• Decision making for tourism and hospitality managers
• Strategic management for tourism and hospitality
• Human resource management in tourism and hospitality
• Sustainable tourism and destination management

On successful completion of the programme you should be able to demonstrate knowledge and understanding of:

• Hospitality – you will examine the theories and concepts related to the management of food, beverage and accommodation in an international service context, including an understanding of the diversity of the hospitality industry;
• Tourism – you will critically evaluate the emerging theme of sustainable tourism by examining examples of sustainable tourism. You will gain a critical insight into the operating systems of the tourism industry from the perspective of the tour operator and will explore issues such as: marketing, product development, subcontractor relations, the role of Non-governmental organisations (NGOs), consumer relations and ethical consumerism;
• People – people are such a critical success factor within both sectors, it is essential you develop a critical appreciation of Human Resource Management (HRM) theories related to planning, recruitment, motivation and training, performance management and employment legislation and regulations;
• Operations – you will develop a critical appreciation of decision making theories and principles and how these are related to the hospitality and travel and tourism sectors. You will then begin to look at the core theories and concepts related to strategic management and critically evaluate how these might be applied in the context of both sectors;
• Entrepreneurialism – will be required to consider all aspect of hospitality and travel and tourism management from the perspective of the business owner. You will particularly focus on the skills and competencies required to be a successful entrepreneur in these sectors.

Strategic Tourism and Hospitality Management BA (Hons) Degree (year 3)

• Emerging issues in the tourism industry
• Strategic business impact
• Business strategy for tourism and hospitality
• Marketing strategies for tourism and hospitality
• Understanding the global tourism and hospitality industries
• Travel and tourism operations
• Hospitality operations
• Marketing in tourism and hospitality
• Decision making for tourism and hospitality managers
• Strategic management for tourism and hospitality
• Human resource management in tourism and hospitality
• Sustainable tourism and destination management

In addition to the previously listed information, on successful completion of the programme you should be able to demonstrate knowledge and understanding of:

• Finance – you will look at the sources, uses and management of finance; the use of accounting and other information systems for the management of hospitality and tourism. At this level you will be introduced to the key financial data which can inform managerial decision making within both sectors. You will consider the methods used to analyse and interrogate the data as well as issues related to the accounting principles;
• Marketing – you will look at the theories related to marketing strategy, planning and implementation within the hospitality and tourism industries. You will deepen your understanding of the operational marketing requirements of both sectors with a critical consideration of marketing strategy, including a consideration of the emerging principles of relationship based marketing and how this can be applied in the hospitality and travel and tourism sectors;

HOW WILL THIS COURSE BE TAUGHT?

This course will be taught through a variety of methods – lectures, tutorials, self-directed learning, textbooks, module webs, scenario-based learning sets, professional libraries and resources, journals and case studies, seminars, discussion forums and peer-to-peer learning.

PROFESSIONAL BODY QUALIFICATIONS

Modules within the programme include units based on the Confederation of Tourism and Hospitality (CTH) professional qualification. Meaning upon completion of the course you will have the opportunity to secure the professional qualification.

Strategic Tourism and Hospitality Management HNC
Confederation of Tourism and Hospitality Level 4 Diploma in Tourism Management.

Strategic Tourism and Hospitality Management HND
Confederation of Tourism and Hospitality Level 5 Advanced Diploma in Tourism Management.

Strategic Tourism and Hospitality Management BA (Hons) Degree
Confederation of Tourism & Hospitality level 6 Graduate Diploma.

This is not, however, a condition of academic credit: assessments for the professional qualification will be independent from that undertaken for the academic award.

HOW WILL I BE ASSESSED?

Assessments will take the form of individual and group coursework, which is vocationally relevant. The wide range of assessment techniques used at Coventry University College will ensure that you have every opportunity to demonstrate your skills and knowledge in full.

There are no traditional final examinations to worry about. Instead, we will assess your learning through course work and presentations. Assessments take place during and at the end of each six-week block.

TEACHING CONTACT HOURS

As a full-time student a normal learning block will mean that you get 18 hours of teaching each week in groups of approximately 25-50 students. Depending on the course you have chosen, you will attend morning (9.00-13.00) or afternoon (14.00-18.00) sessions. You will also need to attend one two-hour tutorial each week.

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