Success with Social Media

Course review:

Many forms of Social Media are now an indispensable part of the marketing mix and an essential way to spread your organisation's message and engage with customers and the public.

FaceBook, Google+, MySpace, LinkedIn, Twitter, Digg, Bebo, Ning these are just some of the names on the new breed of social marketeer's lips. But what are they? How do they work? And how can organisations learn to use them for effective communication? This practical one-day course will introduce you to Social Media Marketing and the strengths and weaknesses of the different platforms. But more importantly, it will demonstrate how every organisation can use these evolving channels and increase their presence in the digital world.

Using case studies and best practice examples, we will show you how organisations are finding new ways of connecting with customers and stakeholders, outline the principles of a sound social media strategy and demonstrate the main platforms to emphasise the learning points and really get to grips with the issues. The day is designed around a basic structure in an interactive style that allows the course to flexibly adapt to the participants needs - going into more detail where needed and moving on when participants are already versed in an area.

Key training areas:

- A guide to the most important social networking sites

- The rules of social networking etiquette

- How we can use our existing experience

- Viral marketing

- SMO - Social Media Optimisation

- Reputation Management

- Why the marketing rules have changed yet again

- How to build a successful social networking campaign

- The coming tsunami in internal communications

The course is led by digital media consultant and trainer Keith Errington. Keith has worked with many of the top design consultancies in Britain helping them to improve their digital presence. As a writer he has been editor of Internet Publishing, and authored a regular column for Graphics International on technical and management issues. He has also acted as an adviser on articles in Creative Review, Direction Magazine, Hot Shoe International and the Financial Times.