Successful Marketing

Our commitment is to provide the very best in quality training programmes and service in the South West. We hope you agree that our diverse and unique programme reflects developing demands and the training needs of today's business environment. It has been designed to develop and improve the performance of directors, managers, business owners and employees by focusing on the crucial areas of Business Leaders, Communication & Personal Advancement, Finance, Information Technology, Management Development, Sales and Marketing.

In-House & Bespoke training programmes offer the ideal forum to learn new skills by targeting training to the specific needs of a group of employees. We can design content to meet your development and training requirements. Also, and very importantly, the cost per person is often less than booking the same people on an open course session if you have 8+ delegates. This is a very cost-effective way to take advantage of, and benefit from, our powerful training opportunities.

We offer, for the busy executive who is struggling to find time to do everything or want s to sharpen their professional and personal skills to achieve goals faster, an Executive Coaching service. Our team of Accredited Coaches are ready to work with individuals and teams to achieve goals faster and clarify direction in their businesses.

Sales & Marketing

To continue to achieve growth in a business it is essential to review and develop marketing knowledge and techniques. We also have a range of sales courses which will benefit those entering the sales arena for the first time and the seasoned professional. These courses will develop those skills thereby ensuring you get the most from your marketing and maximising your sales.

Successful Marketing

Course Summary

This highly informative workshop will encourage businesses to take a fresh look at their marketing practices and principles, and will enable those businesses to understand more about getting value from their marketing budgets, for maximum impact!

The workshop will also help delegates to consider their marketing practices in light of constantly developing e-technology. This is an ideal opportunity to reflect, review and re-think your marketing stance, practices and processes.

What you will learn

• Creating a marketing action plan for your business
• Successfully implementing this action plan
• Making more from your existing marketing expenditure
• How to make your marketing more effective
• How best to experiment with new forms of promotion
• How effective marketing can influence sales and improve bottom line profits
• Effective internet marketing
• Understanding how new technology enables the marketing plan
• The creation of stronger customer links and relationship management

Who should attend?

This workshop is a must for anyone responsible for, or who has an interest in, the marketing or selling of their organisation. Novices and experienced practitioners will all learn from this informative and clearly presented workshop.

Workshop Timetable

9.15am Welcome and coffee
9.30am Introduction to speaker
Course aims
Delegate introductions
Mini exercise
10.30am Marketing concept
Marketing approach
Marketing planning
11.00am Break
11.15am Auditing and review
Positioning and branding
12.00 Strategy and tactics
Strategy options
12.30pm Lunch
1.45pm Marketing communications
Promotional options
Internet marketing
3.00pm Break
3.15pm Options:
Case study exercise
Internet marketing - details
Delegate clinic
4.00pm Presentation/review - questions
4.45pm Close