Course Overview
Getting your message across
successfully on television and radio is crucial in today's media driven
world. This unique course simulates the real thing - lights, microphones,
journalists, awkward questions and tension so that when it comes to a real
interview, you'll know exactly what to do.
The course includes a
telephone interview for print media, a radio interview, a ¿live studio'
television interview, a ¿door step' television interview and a ¿down the
line' television interview. This course is a combination of real, informed
advice from media experts and practical interview experience and has been
designed to help you define, refine and deliver your story.
This
course is delivered by an extremely experienced journalist with over 20
years experience covering stories on a local, national and international
level. As a contributor to Radio 4's flagship Today programme as well as
news bulletins on Five Live, BBC Breakfast News, News 24 and BBC World
Television, the tutor brings a wealth of media experience and expertise to
help you project exactly the right image and message.
Course
content
Morning session
Introduction
· Media
interviews - ordeal or opportunity?
· Three core building blocks:
clarity, confidence and control
Understanding news values
· What
makes a story?
· Who is the audience?
· Why some stories are
featured and others are not
· How to make your message relevant
·
Identifying key messages relevant to your area of expertise
· The
bottom line
· Establishing 3-5 key messages
Interview
techniques
· Dealing with difficult questions
· Moving on to
positive ground
· The ABCD formula:
- Answer
- Acknowledge
the question
- Build a bridge
- Take control
- Steering the
journalist away from negative territory
· How to deal with crisis
situations
· The three Rs: reason, regret, remedy
· How to show
concern without necessarily accepting responsibility
· Legal
implications
The Telephone Interview
This interview is designed
to give you the opportunity to steer the story, to guide the journalist
and establish some pithy quotes. This is an interview given for print
media.
· Preparation for a telephone interview
· The
interview(s)
· Playback and critique of interview.
The
Radio Interview
This interview is designed to tailor your message to
broadcast (not print) media.
· Preparation for a radio interview
·
The interview(s)
· Playback and critique of interview.
AFTERNOON
SESSION
Afternoon session
The Live Studio' television interview
This
interview is designed to improve television presentation techniques and
covers:
- Do's and don'ts of television
- Understanding the medium
and its limitations
- Relaxation exercises
- What to wear
-
Facial expressions
- Breathing
- Voice projection
· Preparation
for a three minute television interview
· The studio interview
·
Playback and critique of interview
The door step' interview
This
interview is designed to catch the interviewee off-guard. Interviewees are
encouraged to be assertive and to provide holding answers until hard facts
can be established. If you are happy for us to do so, we may ask for input
from your PR department regarding the content of this interview.
·
Preparation for a door step' interview
· The interview
·
Playback and critique of interview
Soundbites
· How to use
soundbites
· Soundbite examples
· Preparing soundbites
·
Delivering soundbites
· Test soundbite interview
· Critique of
interview
The down the line' interview
This interview will
highlight the techniques required for dealing with down the line
television interviews facing only a camera in a remote studio.
·
Preparation for a two minute down the line' interview
· The interview
·
Playback and critique of interview
Questions and answers
