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Support the Sales Cycle: PR

Short course

Inhouse

Price on request

Description

  • Type

    Short course

  • Methodology

    Inhouse

  • Duration

    1 Day

This training session looks at how PR professionals can understand the needs of sales to work with them, while promoting the value of PR. Each stage of the sales cycle will be reviewed in parallel with suitable PR strategies and tactics to reach sales and PR understanding and success. Suitable for: In-house professionals

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Subjects

  • PR

Course programme

PR to Support the Sales Cycle

(1 day)

Ideal for

In-house professionals.

Benefits

The value of PR as a sales tool is frequently overlooked. Sales forces are perceived as uncooperative by PR departments, while public relations is seen as a waste of money by sales, forcing two departments that should be working closely together to clash.

This training session looks at how PR professionals can understand the needs of sales to work with them, while promoting the value of PR. Each stage of the sales cycle will be reviewed in parallel with suitable PR strategies and tactics to reach sales and PR understanding and success.

Content of the course

  • Sales and PR: the culture clash
  • The sales cycle: stages and terms
  • The role of PR in the sales cycle: from demand creation to repeat purchasing
  • Prospect/customer psychology and PR: making up minds
  • Using sales force psychology to PR advantage: making sales "PR competent" and aligning PR and sales objectives
  • Working with the sales force: how PR can increase upside and reduce downside
  • Writing sales-orientated material
  • Gaining proof points: enlisting customers in PR activities
  • Measurement and reporting techniques to prove the worth of PR to sales

Support the Sales Cycle: PR

Price on request