Telephone Sales
A One-Day Training Course
Too many companies treat
telephone sales people as mechanical "order takers" and unknowingly
consign an enormous volume of potential sales to the dustbin. Whether
telemarketing, booking appointments or straight product sales, each
activity can be transformed by gaining control of the limitations and the
opportunities offered by the telephone. You will learn the crucial
points to watch so that you maximise the conversion of new enquiries to
real business. The result ? Your ability to increase sales and
profitability will be enhanced by staff who have a new awareness of how to
be more effective.
Course Aims
This intensive one-day
training course teaches delegates how to use the telephone for
professional selling. Delegates will learn how to prepare scripts, manage
calls, implement components of an effective voice, listen to feedback, and
ask questions to increase sales. Course activities also cover finding
prospects, discussing the type of information to leave on prospects' voice
mail, maintaining a positive attitude, identifying the components of the
soft sell, and building and maintaining relationships with prospects.
Delegates will also learn about gaining feedback from customers,
addressing rejection, resolving objections, and closing a sale.
Who
Should Attend?
Anyone involved with telephone-based relationships
who wants to organise and enhance their skills in the shortest possible
time. Although the course has been designed for salespeople, the skills
learned can equally be applied to areas such as customer service or
support, where sales opportunities arise during the normal run of work.
Course
Outline: Telephone Sales
Preparing for telesales · Preparing the
workspace · Preparing to write telesales scripts
· Communication
essentials · Handling telesales calls
· Generating
telesales prospects · Interacting with prospects · Cold call strategies
· Closing
sales over the telephone · Addressing telesales challenges · Maximizing
telesales performance