Ten Step Approach To A Campaign Strategy

Many organisations grapple with the idea of becoming a campaigning organisation, complementing their programme work on the ground with lobbying activities, popular campaigning or media work. But planning a campaign can be a daunting and complex undertaking, which is why we have broken it up into ten steps that you almost always have to follow to design a robust campaign strategy.
 
The event first of all takes you through the analysis phase of issue identification, setting the goal, PEST analysis, power analysis, influence maps, SWOT analysis and routes to influence. The second part of the day is focused on the steps needed to set SMART objectives, plan the activities that make up the campaign, be it a media campaign, lobbying campaign or public campaign, or a mix of these. This event is aimed at people and organisations that are either already running a campaign and wish to sharpen it up, or those who are designing a campaigns programme from scratch.   You will be provided with sufficient examples and relevant guidance to bring the ten steps to life and lay a solid foundation for you to get involved in or lead campaign development in your organisation.
 
OBJECTIVES
 
By the end of the event you will:
 
• have worked through the ten step approach 
• know a range of questions and tools to facilitate an internal campaign planning process
• feel more confident about your understanding of campaigns
• be able to apply what you have learnt to your ongoing work
 
 
 
THE TUTOR
Dörte Pommerening is a consultant and trainer in campaign strategy and evaluation. She has carried out campaign planning and training for many major NGOs like Oxfam, Christian Aid and Unicef, grassroots organisations like YWCA and many smaller ones, and campaigning and advocacy organisations like Wemos and Free Tibet Campaign. She runs her own consultancy offering campaign strategy and evaluation services to the NGO and voluntary sector.
 

THE VENUE
The GreenHouse is a single storey, all-timber building of Walter Segal design with a grass and wildflower roof. The roof improves the building's visual appeal and also provides a habitat for bees, butterflies, birds and other fauna. It is situated opposite the rear of St. Catherine's Parade in Bedminster, Bristol, between a small park and Hereford Street Car Park. The centre is about 2 miles from Bristol city centre and railway station, and is easily accessible by public transport and car. (A location map and transport details, will be sent out with course joining instructions.) Refreshments and a light buffet lunch will be provided within the course fee.