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The Secrets Of Powerful Copywriting

in Capita Learning and Development (England)

Classes Course

Place:

London

Price:

£899 + VAT Special offers 

Duration:

2 Days

Start:

01/12/2008 calendar
See course programme

Requirements:

n/a.

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Course objectives:

To help those wanting to write more effectively for the web, learn to distinguish between benefits and features, including how to target you audience. Develop an understanding for writing for the web.

Capita Learning and Development

UK Training and Development - Capita Learning and Development, the leading provider of specialist training within the UK. Find a wide range of training courses to suit you business needs including HR,...

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Course details

Type Course Duration 2 Days
Method / place Contact course provider Classes in London where
Suitability Junior to middle-level executives wishing to write more effectively.
Course objectives To help those wanting to write more effectively for the web, learn to distinguish between benefits and features, including how to target you audience. Develop an understanding for writing for the web.
Requirements
n/a.
Price £899 + VAT
Special offer
Request this special offer here
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Course programme

The Secrets Of Powerful Copywriting
The learning objectives include:

  • Define a copywriter's role
  • Adapt and establish a corporate copy-style
  • Define objectives and benefits
  • Target your audience
  • Learn the classic copywriting models
  • Add structure throughout to your copy
  • Think more creatively
  • Revisit the rules of grammar
  • Write better press releases
  • Understand the principles of writing for the web.

    Course content includes:

    Pinpointing a message Writing a brief Adapting and adopting classical copywriting rules and methods Writing with a specific audience in mind Writing advertisements Writing brochures and leaflets Writing direct mail letters Writing posters Writing press releases Writing for the web.
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    Venues and dates



    Where London, 17-19 Rochester Row see map
    When Start: 01/12/2008 Finish: 02/12/2008 See calendar
     
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    On Capita Learning and Development

    Provider description
    UK Training and Development - Capita Learning and Development, the leading provider of specialist training within the UK. Find a wide range of training courses to suit you business needs including HR, Employment Law, Leadership and Management training, Sales, Marketing and Customer service, Information Technology, and Professional Office Administration.
    Advantages of studying with Capita Learning and Development
    Our main focus is to help organisations become more effective, more productive and more profitable through having a highly committed and motivated workforce. Our training services are often used as a catalyst for change, helping to improve and modernize organisational skills and behaviour to support business objectives.
    Transforming people, inspiring change
    Course provider history
    We have over 80 years experience training individuals and organisations in all sectors and are able to deliver training programmes nationwide, with over 100 training courses, events and accredited training courses delivered throughout the year. We manage the design, administration and delivery of over 5,000 in-house training course events, providing training and development for around 40,000 people. We have achieved both ISO 9001:2000 certification since 2003 and Investors in People status.
    Specialises in
    Communication skills, Customer service, Management and Leadership, Project Management, Sales and Marketing, Professional Office Administration, Information Technology and HR Training and Employment Law. we also have a number of accredited and endorsed courses available.

    We also provide tailored training courses through our in-house training and complete out-sourced development programmes.

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