Tourism Management and Marketing
Postgraduate
In Poole
Description
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Type
Postgraduate
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Location
Poole
To help students establish an understanding of the principles of tourism and hospitality marketing management, giving you a framework upon which to understand business development and marketing planning. Students will develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends.
Facilities
Location
Start date
Start date
About this course
An honours degree is normally required 2.2 or above, or substantial relevant industrial experience at senior management level.
Preferred subjects: All subjects are considered but related subjects may prove advantageous.
If English is not your first language: IELTS 6.0 (Academic) or above.
Reviews
Course programme
MSc Tourism Management and Marketing
Delivery method: Full-time (12/15 months)
Course Reference: TMFM
Course Overview
BU has been voted Number 1 for Tourism for the second year running in the Guardian University League Tables.
This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. This ensures that discussion in seminars is informed by both industry and academia, from the likes of Alan Fyall and Professor Dimitrios Buhalis (one of the most cited authors in the world on tourism marketing).
The make-up of the course is truly international, giving you a unique opportunity to mix with a diverse range of nationalities, allowing you to increase your intercultural competence – vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.
It examines the relationships between customer satisfaction and marketing organisation, research planning, budgeting, marketing programmes, strategies and communication.
The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues, and our close links with industry ensure that this course does exactly that. An optional 30-week work placement can help you put your learning into practice.
Accreditations: Accredited to the UNWTO.TedQual, a UNWTO. Themis Foundation programme whose main objective is to improve the quality of the tourism education, training and research programmes.
Why BU?
- Have run innovative and industry-led hospitality courses since 1977 - Ranked number one in the UK for tourism (including Hospitality) by the Guardian 2008
- Home to two of the world's top ten tourism journals (International Journal of Tourism Research and Tourism Economics) and one of the leading international textbooks (Tourism Principles and Practice)
Tourism Management and Marketing