Transmedia Storytelling

Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using traditional and digital platforms. This interactive, inspiring course will introduce you to transmedia storytelling and multiplatform writing.

From an advertising point of view this means deconstructing a brand story and using each communications channel (TV, print, online) in the most effective way to reinforce and extend the marketing reach.

This course, taught by an award winning advertising professional, will bring you up to speed with the latest developments in the advertising industry. Over four days you will create, write, and art direct ads for posters, print, online, TV, and radio. Each activity will require you to select the most appropriate concept and content and for the channel. On this course you will gain a deep understanding of these changes and learn how to develop a story that can be told on many platforms. This will be done by learning how to develop a brief, working on a live project and writing one element of a story world, producing media content and then launching it via social media.

Topics Covered

• Latest developments in the advertising industry
• Strengths and weaknesses of each communications channel (TV, print, online)
• Effective ways to use TV, print, and online marketing
• Transmedia campaign conception

Course Outcomes

By the end of the course you should be able to:

• Understand how brand stories across different platforms are linked
• Create brand stories from different perspectives for different media
• Pitch and explain your concepts to clients with confidence

Who Should Attend
Those working in or studying advertising, marketing, PR, or fundraising wishing to see how transmedia storytelling is transforming advertising.

Level
Intermediate: You should have some professional background or a basic knowledge of the communications industry.

Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Creative Thinking for Advertising, or Social Media Marketing

"This course is also available as an online course: Transmedia Storytelling for Branding and Marketing (Online)."