Turning Marketing Capability into Business Performance

Senior marketing exeutives should be recognised as the cornerstone of a business's commercial success. We will show you two ways for your marketing department to influence performance - either a direct effect, where the benefits of a strong marketing function flow immediately into improved business performance, or an indirect effect, where a strong marketing function increases marketing orientation. A strong and credible marketing function within the organisation counters short-termism and leads to the development of sustainable strategies based on customer needs. Suitable for: This course is for senior marketers at Head of or Director level who are responsible for the development of high level plans and strategies and who are charged with management responsibility for their organisation's marketing function.