The Ultimate Internet Marketing Training Bundle, 4 Courses

Course 1 - Certificate In Internet Marketing Fundamentals

• Strength
• Weaknesses
• Opportunities
• Marketing Research
• Consume all media
• Find the right price
• Product development and improvement
• Identify your target audience
• Real Time Marketing
• Dynamic Content
• Engagement builds followers
• Constant readiness
• The time, the place, the media
• Brand Management
• Every interaction counts
• Consistent through all media
• Unique qualities
• Needs to be actively managed
• Social Media (Part 1)
• You are building a community
• A personal touch
• Brand champions
• Make it easy to share
• Social Media (Part 2)
• Content is King
• Blog and interact
• Webinars
• Constant monitoring
• SEO Basics
• Relevant and original content
• Keywords
• Value proposition
• Linking
• Website Characteristics
• SEO Optimisation
• Landing page
• Analytics
• Mobile and tablet friendly
• Capturing Leads
• Lead management and generation
• Give something away
• Quality vs Quantity
• Capture repeat customers
• Campaign Characteristics
• Tailored for your audience
• Use powerful words
• The 4 W's of a campaign
• Monitor and tweak

Course 2 - Certificate In Marketing Basics

• What is a market?
• Marketing is not selling
• Understanding customer needs
• Defining your product or service
• Common Marketing Types (Part 1)
• Direct marketing
• Active marketing
• Incoming marketing
• Outgoing marketing
• Common Marketing Types (Part 2)
• Guerrilla marketing
• B2B marketing
• B2C marketing
• Promotional marketing
• The Marketing Mix
• Product
• Price
• Promotion
• Place
• Communicating the Right Way
• The marketing pitch
• Sell value, not the price
• Fun and entertaining is powerful
• Choosing the right media
• Customer Communications
• Give your customers a voice
• It's not about you, it's about them
• Every interaction counts
• Answers questions honestly
• Marketing Goals
• Brand switching
• Repeat purchases
• Brand loyalty
• Inform and educate
• The Marketing Funnel
• Awareness
• Interest
• Desire
• Action
• Marketing Mistakes (Part 1)
• Not taking social media seriously
• Not having a USP
• Cross cultural and international translations
• Not building a relationship
• Marketing Mistakes (Part 2)
• Not having a plan
• Aiming at everyone
• Not tracking metrics
• Not listening to your customers

Course 3 - Certificate In Budgets and Financial Reports

• What is Finance?
• Commonly used Terms
• Key Players
• Important Financial Organisations
• Understanding GAAP
• Understanding Financial Statements
• Balance Sheets
• Income Statements (AKA Profit and Loss Statements)
• Statement of Retained Earnings
• Statement of Cash Flow
• Annual Reports
• Analysing Financial Statements (Part 1)
• Income Ratios
• Profitability Ratios
• Liquidity Ratios
• Working Capital Ratios
• Analysing Financial Statements (Part 2)
• Long - Term Analysis Ratios
• Coverage Ratios
• Leverage Ratios
• Calculating Return on Investment (ROI)
• Understanding Budgets
• Common types of budgets
• What information do I need?
• Who should be involved?
• What should a budget look like?
• Budgeting Made Easy
• Factoring in historical data
• Gathering related information
• Adjusting for special circumstances
• Putting it all together
• Computer based methods
• Advanced Forecasting Technigues
• Using the average
• Regression Analysis
• Extrapolation
• Formal Financial Models
• Managing the Budget
• How to tell if you're on track
• Should your budget be updated
• Keeping a diary of lessons learned
• When to panic
• Making Smart Purchasing Decisions
• 10 questions you must ask
• Determining the Payback period
• Deciding whether to lease or buy
• Thinking outside the box
• A Glimpse into the Legal World
• A brief history
• The Sarbanes-Oxley Act
• CEO / CFO Certification
• 8th Company Law Directive

Course 4 - Certificate In Creating a Great Webinar

• Define webinars and their purpose
• Choose the best formats
• Prepare for webinars
• Avoid common mistakes
• Understand how to interact with the target audience
• Follow up successfully
• What Can a Webinar Do?
• Marketing to Prospective Customers
• Training or Teaching
• Demonstrations and Presentations
• Information Sharing
• Case Study
• Successful Webinar Criteria
• Passion and Enthusiasm
• Value
• Knowing Your Target Audience
• Case Study
• Find the Right Format
• Tailor It to Your Audience
• Pre-Recorded
• The Live Webinar
• Two Person Team
• Case Study
• Marketing and Social Media
• Blog Posts and White Papers
• Email Marketing
• Offer An Exclusive Deal
• Hashtags
• Case Study
• Leading up to Your Webinar
• Reminder Emails
• Pratice and Rehearse
• Test Your Technology
• Insert Solicited Questions
• Case Study
• Drive Up Registration
• Avoid Spam Filter
• A Great Title
• Solicit Questions
• The Registration Page
• Presentation Tips
• Show, Don't Tell
• Sharing Your Desktop
• Strong Visuals
• Script It
• Case Study
• Interacting with Your Audience
• Polling and Surveys
• Answer Solicited Questions
• Activities
• Q&A Sessions
• Case Study
• Mistakes to Avoid
• Technical Issues
• Ignoring Your Audience
• Audience Not Participating
• Case Study
• Post Event
• Contact No Shows
• Follow Up Emails
• Call to Action
• Make It Easy to Share
• Case Study